Jessica Hill

Jessica Hill Email and Phone Number

Data Strategy and Digital Transformation Leader @ Lundbeck
Jessica Hill's Location
San Francisco, California, United States, United States
Jessica Hill's Contact Details
About Jessica Hill

Jessica Hill is a Data Strategy and Digital Transformation Leader at Lundbeck. She possess expertise in community outreach, social media marketing, strategic communications, marketing communications, marketing and 45 more skills. Colleagues describe her as "Jessica is very knowledgeable about Adobe Analytics and was thorough with her analysis when requested. She led creating complex Adobe segments and was my go-to person whenever I had questions about our web site. Moreover, she was good at explaining things in simple terms our business partners could understand.", "I worked closely with Jessica to coordinate social media efforts for Commuter Connection's 2013 carpool campaign. Her enthusiasm and knowledge of social media advertising and insights made the project run more smoothly. Plus, she's creative and fun to work with and helped to develop several clever, top performing Facebook posts.", and "The first thing you'll find about Jessica is that she's got a great attitude and an ability to maintain composure—and even a bit of necessary humor—under fire. I know how hard it is to work with business owners and the community during construction; Jessica was a great problem solver and clearly understood the needs of the public and worked to minimize impacts on them. She is a confident public speaker and is a lot of fun to work with. It's a pleasure to recommend someone as enjoyable to be around as Jessica."

Jessica Hill's Current Company Details
Lundbeck

Lundbeck

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Data Strategy and Digital Transformation Leader
Jessica Hill Work Experience Details
  • Lundbeck
    Manager, Data And Analytics
    Lundbeck Apr 2022 - Present
    Valby, Copenhagen, Dk
  • Unitedhealth Group
    Senior Manager, Data And Analytics
    Unitedhealth Group May 2018 - Oct 2021
    Us
    - Developed first requirements elicitation and SDR process for coordinated web analytics implementation across business units serving over 115 million customers globally -Partnered with over 25 product and engineering teams to roadmap development requirements for releases, clearly define scope and deliverables, and adjust implementation roadmap as timelines and priorities changed-Developed and maintained global data glossary, data dictionary, customer experience data models and schema allowing for first data quality automation-Trained analysts and data engineers on how to utilize solution design for scalable reporting, automated dashboards, deep dive analysis, and data lake integration-Served as web and app CX data SME for analysts, BI, data science team, and senior leadership
  • Unitedhealth Group
    Senior Analytics Consultant
    Unitedhealth Group Feb 2017 - May 2018
    Us
    - Conducted technical site tagging audits and guided team on data visualizations that clearly measured KPI’s, customer segmentation, and sales and marketing funnel insights- Coached team members on developing hypothesis driven designs of A/B testing and multivariate testing in partnership with stakeholders to ensure ownership, involvement, and alignment across teams - Guided product evolution by designing and presenting data-driven recommendations to shape product roadmaps 
Tools/skills: Adobe Analytics, Adobe Launch, Adobe Target, Tableau, Domo, JavaScript, SQL, Excel, PowerPoint, Adobe Experience Manager AEM, Tealium, Figma, InVision, Sketch, Adobe XD, Brightcove, iPerceptions
  • Healthpartners
    Digital Analytics Manager
    Healthpartners Aug 2015 - Feb 2017
    Bloomington, Minnesota, Us
    -Spearheaded gap analysis and roadmap to upgrade all websites to standardized solution via Google Tag Manager TMS to ensure scalability and data quality -Presented analytics updates to C-Suite on end-to-end view of digital customer behavior to gain buy in on optimization recommendations, showcase value of analytics, and gain funding to build out analytics team-Created first marketing measurement technical solution across channel and brand teams to reveal redundant projects, opportunities to collaborate to lower costs, increase brand strength, and partner to increase conversion rates on shared objectives -Led organizational analytics mentoring, cross team trainings on effective use of data, and delivered digital measurement and optimization bimonthly presentations at enterprise meetings -Led trainings and conducted analysis on technical SEO, content SEO, website migration planning, and Google My Business optimization for over 10,000 locations and doctors
Tools/skills: Google Analytics, Google Tag Manager, Google Optimize A/B Testing, Google Search Console, Google My Business, Google AdWords, BigQuery, Google Data Studio, Google Trends, HotJar, Clicktale, Tableau, HTML, JavaScript, SQL, Excel, PowerPoint, Adobe Analytics, Eloqua, Marketo YouTube, Facebook, Instagram, Snapchat, LinkedIn, SalesForce
  • Fairview Health Services
    Lead Digital Consultant
    Fairview Health Services Mar 2014 - Aug 2015
    Minneapolis, Mn, Us
    - Developed campaign tagging strategy and process to ensure data quality for campaign measurement and reporting, then trained marketing teams on how to effectively tag creative - Collaborated with brand and channel teams across enterprise to gather business requirements, design website tagging solution, and get sign off on automated reporting based on campaign KPI’s - Updated tagging across enterprise websites from hard coded GA to Google Tag Manager for streamlined tagging deployment - Managed technical integration of PPC, SEO measurement, and KPI reporting to optimize marketing spend- Designed video CMS to streamline delivery, measurement, and optimization of over 3,000 video assets including YouTube integration for centralized management Tools/skills: Google Analytics, Google Tag Manager, Google AdWords, Google Search Console, Google My Business, Brightcove, Mailchimp, WordPress, Facebook, YouTube, LinkedIn, Twitter, Excel, PowerPoint, JavaScript
  • Minneapolis Tmo
    Digital Marketing Manager
    Minneapolis Tmo Mar 2013 - Mar 2014
    - Designed and developed new website in WordPress, built measurement solution in Google Analytics (ga.js), managed social media for paid campaigns (Facebook), developed creative, and delivered reports on website performance, Facebook campaign engagement, and creative asset performance for weekly evaluation Tech: Google Analytics, WordPress, Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, JavaScript, CSS, HTML Facebook, Twitter, Hootsuite, MailChimp, Excel, PowerPoint
  • Metropolitan Council Of The Twin Cities
    Lead Public Engagement Coordinator
    Metropolitan Council Of The Twin Cities Jun 2007 - Mar 2013
    Saint Paul, Mn, Us
    • Translated technical engineering plans and government requirements for inner city transit rail project to data visualizations and project communications • Created and presented project updates to elected officials, project partners, internal staff, and general public• Served as guest speaker on university and community panels as subject matter expert in the design and construction of the largest civil works project in state history• Produced project communications including copywriting, graphic design, and document layout • Managed social media, coded email templates, and managed project website contentTools: AutoCAD, Adobe Illustrator, Excel, PowerPoint, Adobe Photoshop, Microsoft Access, GovDelivery, Constant Contact, MailChimp, Facebook, Twitter, WordPress, Adobe Dreamweaver, JavaScript, CSS, HTML, Google Search Console
  • Metropolitan Council Of The Twin Cities
    Web Developer (Project)
    Metropolitan Council Of The Twin Cities Oct 2012 - Feb 2013
    Saint Paul, Mn, Us
    Side project for partner organization of Metropolitan Council that plans and operates mass transit for the metro region, Metro Transit. I was brought in to design and build blog solution for marketing and communications team to proactively publish positive content to outrank negative news and images that filled SERP's.Highlights:Launched blog with highly defined information architecture and content strategy to optimize stories and images for search engines resulting in owned content outranking top competitors organically within 2 months.Provided SEO team trainings on file naming of web assets to match user intent and ensure owned content remains competitive in SERPs.Provided information architecture, tagging, and content strategy documentation as reference for planned website redesign to replace homegrown CMS.Tools: Webmaster Tools, Webtrends, Excel, JavaScript, HTML, CSS, Adobe Photoshop, Facebook API, Twitter, Hootsuite
  • National Institute Of Health Policy
    Communications And Web Specialist
    National Institute Of Health Policy Aug 2005 - Jun 2007
    - Region, national, and global health policy summit planning and support- Publication layout of collected and synthesized policy analyses and research findings- Website development, content management, and CRM management - Graphic design for website, promotional materials, and publicationsTools: Adobe Dreamweaver, Microsoft Front Page, Microsoft Access, Adobe Illustrator, Adobe Photoshop, HTML, CSS, and Javascript
  • American Public Media Group
    Marketing Street Team/ Minnesota Public Radio / The Current
    American Public Media Group 2004 - 2007
    Saint Paul, Mn, Us
    Original team member launching 89.3 The Current of American Public Media.

Jessica Hill Skills

Community Outreach Social Media Marketing Strategic Communications Marketing Communications Marketing Social Media Google Analytics Digital Strategy Public Relations Marketing Strategy Leadership Content Management Project Management Web Design Event Planning Seo Business Intelligence Public Speaking Copywriting Adobe Creative Suite Blogging Javascript Google Adwords Illustrator Community Relations Graphic Design Google Tag Manager Google Webmaster Tools Nonprofits Budgets Interactive Marketing Strategy Content Strategy Public Affairs Web Analytics Adobe Analytics Html Information Architecture Sql Management Analytics User Experience Email Marketing Data Mining Microsoft Excel Data Analysis Microsoft Office Microsoft Powerpoint Tableau Master Data Management Data Governance

Jessica Hill Education Details

  • University Of Minnesota
    University Of Minnesota
    Cultural Studies/Critical Theory And Analysis
  • University Of St. Thomas
    University Of St. Thomas
    Graduate School Of Business

Frequently Asked Questions about Jessica Hill

What company does Jessica Hill work for?

Jessica Hill works for Lundbeck

What is Jessica Hill's role at the current company?

Jessica Hill's current role is Data Strategy and Digital Transformation Leader.

What is Jessica Hill's email address?

Jessica Hill's email address is je****@****ail.com

What is Jessica Hill's direct phone number?

Jessica Hill's direct phone number is +195296*****

What schools did Jessica Hill attend?

Jessica Hill attended University Of Minnesota, University Of St. Thomas.

What are some of Jessica Hill's interests?

Jessica Hill has interest in Singing To My Dogs, Hiking Where I Shouldn't, Iot, Startups, Fishing, Hiking Where I Should.

What skills is Jessica Hill known for?

Jessica Hill has skills like Community Outreach, Social Media Marketing, Strategic Communications, Marketing Communications, Marketing, Social Media, Google Analytics, Digital Strategy, Public Relations, Marketing Strategy, Leadership, Content Management.

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