Jennifer Hinkle Email and Phone Number

Developing and leading the execution of strategic marketing plans, delivering measurement of growth marketing initiatives and fan engagement, and overseeing the implementation of brand vision, standards, and voice across the organization for the Houston Dynamo and Dash Football Clubs.

Utilizing my digital and marketing strategy skillsets to build a new type of sports business consultancy focused on pairing businesses with proven leaders from across the industry.Led by one of the most diverse and accomplished leadership teams in sports, NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and creative agencies and a multitude of C-suite level relationships.Solutions are customized to the needs of the client and include end-to-end strategy and execution as well as affordable, fractional executives to help companies secure the resources, expertise, and intellectual capital they need to grow quickly and efficiently.

Responsible for building advertising strategies and optimizing media buys across fully integrated, omni-channel campaigns, while leading the growth and development of the agency’s paid media and advertising services.

Developed and implemented integrated multimedia marketing plans with heavy emphasis on digital and emerging technology platforms. Concepted brand strategy, positioning and execution of associated marketing campaigns. Implemented cutting-edge marketing, content, and fan engagement platforms and activations designed to cultivate audience growth and generate revenue streams. Strategized to address business challenges across the entire organization to execute world-class marketing plan with an eye towards digital excellence. Oversaw all aspects of consumer marketing activations and advertising, inclusive of all digital, mobile, email, CRM, and analytics platforms.

Developed marketing strategies, media campaigns and digital content packages to generate and grow revenue opportunities across multiple verticals with primary focus on sponsorship sales, integration and activationOversaw the digital/social/mobile media strategy and daily operation for the Redskins website properties, social media, mobile app and email marketing platforms, including management of the digital marketing and graphic design departments, brand management, vendor relationships, budgets, strategy, UX design and development, QA review, analytics, and in-stadium promotion and executionLaunched the Redskins mobile app and oversaw all app development projects, technology upgrades and integrations, and beacon and proximity mobile marketing strategy and executionWorked closely with all internal departments, primarily ticketing and sponsorship marketing, to execute company-wide digital initiatives and generate revenue opportunitiesManaged all email marketing and fan databases, advertising creative, and digital media buys for various Redskins events, sponsored promotions, special events at FedExField, Redskins Cheerleaders, and the Redskins Charitable FoundationResearched digital industry trends and best practices and evaluate and manage integration of emerging technologies into various Redskins digital and marketing platformsSupported the digital media staff in publishing content, creating and executing promotions, offers and campaigns, building HTML web pages and email campaigns, and trafficking ad bannersLaunched both the Redskins Rally (displaced fan program) and Redskins Kids Club in an effort to increase fan engagement, social interaction and reachDeveloped processes and procedures on the measurement of marketing assets, digital analysis and reporting, and creative design developmentPrevious Redskins Roles:Senior Director, Digital Media Strategy (2014-2016)Director, Digital and Social Media (2009-2014)Manager, Online Services (2007-2009)

Managed and executed daily online content updates and additions for BaltimoreRavens.com, RavensMedia.com, and intranetOversaw multimedia content, including utilizing skills in photography, video production and editing for BaltimoreRavens.comResponsible for photography at training camp, practices, pregame and organizational events, creating photo galleries and archivingAdministered message boards and blogs and managed volunteer moderating teamWorked across organizational departments and external partners to ensure online requirements were completed and maintainedCollaborated with website provider to plan, design, implement and administer new features and incorporate new technologies Analyzed website traffic and ad banner revenues to evaluate site improvement, strategize site modifications, maximize promotion opportunities and help generate additional revenuesOperated Ravens Team Cam and coordinated with NFL Network to gather and feed video footage for television broadcastExecutive editor of team yearbook, and assisted with writing, proofreading and providing photos for various team publications