Jeongha Joo Email & Phone Number

Rotterdam, South Holland, Netherlands

• Creating provisioning journey maps from the backstage perspectives to enhance and innovate employee experience, tools, and services in order to align with better customer experience

• Proposed a future vision roadmap and a tangible board game as a speculative probe for stakeholders to empower organizations with holistic insights into the evolving dynamics between humans and ASs tasks in task delegation, enhancing both reliability and efficiency in airside operations• Created a journey map of Autonomous Airside Operations in terms of maturity of automation• Created internal tools for stakeholders to innovate automation processesMaster thesis on "Framing a Guideline for Balancing Task Delegation of Human-Robot Collaboration in Automation Processes: A Case Study of an Automatic Passenger Boarding Bridge in Amsterdam-Based Airport Autonomous Airside Operation" in collaboration with Innovative Hub

• Managed the digital learning environment for delivering course information such as announcements, assignments • Structured the team, taking into account the varied backgrounds of its membersTA for a master's course, UXAD (Project Usability and User eXperience Assessment in Design)

• Worked with three leading companies, P&G, HP, and IBM, at a workshop in Singapore• Presented a design pitch with Lofi-prototypes, scenario storyboards, and/or research reportsFlight Case is a unique summer program held annually, with 28 multinational Master's students and 2 Professors visiting a country to solve multi-faceted design challenges. The students are thoroughly selected with portfolios and motivation letters.

Seoul, Korea

• Led end-to-end research-based consulting projects in the commercial context of spatial/service design projects to accelerate clients’ business• Distilled quantitative and qualitative data from primary and secondary research into meaningful insights• Translated research insights to visualized experiential designs and actionable business strategies • Developed design concepts by delivering data-driven persona, user scenarios, journey maps, stakeholder maps, and service blueprints• Led multi-scale renovation/new-built projects by handling design drawings and specifications• Supervised on-site Construction Administration (CA) for quality and budget control2020 - Wadiz: Gonggan Wadiz retail store design2020 - LG Electronics: Digital Transformation Business Strategy in the Laundry Experience2019 - Midea: Mike Smart-link Microwave Oven (iF Design Award 2020)2019 - SK D&D: SK Idea Factory Knowledge Industry Center retail strategy and concept 2018 - Samsung Electronics: Megastore (Cheongju, Gimhae) concept design2018 - Sejung: Dongchun175, Future Retail Business Strategy & Spatial Design2019 - Daewoo Winia Group: A Training Center Design

Seoul, Korea

• Designed schematic concept of an urban plaza and the N tower (one of the best landmarks in Korea) based on user and market analysis• Designed a cutlery set from the concept to the production using Rhino, CAD, and 3D printing mockup• Promoted design products to buyers at the China Import and Export Fair(Canton Fair)[Project involved]Cutlery Product Design and Participation in Canton FairSejong City: Symbolic Plaza Facility Design (SD, DD)CJ Foodvile: Seoul N Tower Space Identity Design (SD,DD)

Seoul, Republic Of Korea

• Researched the site for local resources and characteristics on preservation and management of the housing environment for a project to designate Seoul Fortress Wall as the UNESCO World Heritage Site• Spatial Data visualization

San Francisco, Ca

• Managed networking events towards clients with contact lists• Developed a client project proposal with drawing interior sketches

Master Of Science - Ms, Design For Interaction

Bachelor Of Science (Bsc), Products Design And Spatial Environment Engineering

Activities and Societies: Canvas (Fine Art club), Urban Future 21 (Urban Planning and Design)Double major in Construction Engineering.

Architecture

Studied archiecture and design as an exchange student during spring semester