• Responsible for Sales of Fiber & Internet Infrastructure to Service Providers & Enterprise customers.• Drive new initiatives to address the Smart City Projects, Govt. & Media Services.• Setup new Business Unit for Ethernet Pvt Line for Corporates and BFSI segment • Setup Alliances with cloud service providers & solution partners for sell to & sell thru business models.

• Responsible for achieving the Sales & Gross Margin targets. • Work with Sales & execute the various Go to Market strategies, especially large projects and tenders.• Product Life Cycle Management, New Product Introduction, Demand Forecasting and Inventory Level Management on the basis of the trends, product life cycle stage & market demands for Networking & Surveillance products. • Managing the Marketing Activities within the budget

• Heading the division with P&L responsibility of the for Digital Infrastructure which includes networking, boardroom automation solutions, access control and surveillance.• Strategy and Business Development Activities for customer acquisition and growth. • Setting up alliances with vendor & distributors and eco-system partners.

Head the Product Management function including the following responsibilitiesEstablishing market & demand potential & product marketing strategy based on it.Managing the entire product life cycle of International, Co-branded ,OEM and indigenously developed productsProvide techno-commercial support to the sales and the channels.Decide on the channel distribution strategy and business development activities.Responsible for the sourcing & inventory levels of the product lines.

Business Development for Convergence products portfolio including Voice,IP Telephony,Data Networking & Video Conferencing Solutions. This includes a handling a team of two persons to support in the above objectives.

Responsible for sales of Banyan Vines - Network Operating System to corporate customers in Mumbai.

I started as management trainee after doing post graduation.The primary responsibility was handling sales for CAD solutions including PC hardware, CAD software and peripherals like plotters and digitizers to Architects, Engg Companies & the Manufacturing sector.