Julia Lytle Email & Phone Number

Los Angeles, California, United States

• Launched Che Consulting to assist brands in developing, implementing and disseminating brand messaging through integrated use of public relations, social & digital marketing and event activations

Remote

Chicago, Illinois

• Oversaw full marketing program for two leading TITLE Boxing Club locations in Chicago (Lincoln Park & Wicker Park)• Prepared for and directed in-club photoshoots with over 100 trainers and members• Established national brand partnership with Anheuser Busch's Michelob Ultra, securing yearly sponsorship of TITLE Boxing Club events• Executed TITLE Boxing Club's first collaboration with Skydeck Chicago, hosting a class on the 99th floor of Willis Tower for 130 guests and securing sponsorship from 10 local & national wellness brands (Michelob Ultra, Outdoor Voices, Vital Proteins, Powercrunch, Beautycounter and others)• Developed TITLE Lincoln Park & Wicker Park's inaugural influencer social media program• Initiated monthly workouts & happy hours in collaboration with Michelob Ultra and local Chicago DJs• Maintained daily social media activity for both Lincoln Park & Wicker Park clubs, increasing Instagram following by average 40%

Chicago, Illinois

• Supported non-profit, health & tech clients across public relations activities• Pitched and secured local and national stories in Forbes, Thrive Global, Medium, Wall Street Journal, ABC7 Chicago and Chicago Tribune

Chicago, Illinois

• Created and oversaw paid and organic social media strategies for national CPG clients• Managed team of creative freelancers in creative production of content for social, digital and email campaigns• Prepared for and led onsite client shoots, overseeing a team of photographers, food stylists, strategists and designers

Greater Atlanta Area

• Created a social agency model within Turner Sports to support the launch of sports streaming platform Bleacher Report Live• Managed creative team and community managers to concept, produce and publish daily editorial posts• Staffed live event windows to clip footage and post social updates in real-time• Analyzed social data from Spredfast and Crowdtangle to provide weekly metrics updates for larger marketing team• Worked with Turner Media Group to align editorial and paid social media plans with linear and broadcast content objectives

Greater Chicago Area

- Tapped by R24 President and CEO to relocate to Chicago and help start the Midwest office- Implemented internal process & procedures, including quality control, and helped to develop inter-agency roles & responsibilities- Lead monthly meetings with social platform partners, establishing R24 as the subject matter expert within PublicisOne- Manage daily agile process from concept phase through final execution, resulting in award-winning content for Kellogg’s brands- Oversee production timelines and creative project management for 12 brands, including Hitachi, Cheez-It, VH1, TBS and Allstate- Support cross-disciplinary team in defining media principles and guidelines to enhance the effectiveness of social media campaigns- Assist with allocation of yearly media budgets of up to $10MM- Maintain monthly financial reports to inform agency’s P&L

Greater Boston Area

- Managed pitching process from start to finish: pitch writing, creation of relevant media lists, distribution, follow-up and development of coverage reports- Maintained blogger programs with over 100 participants - Secured coverage for clients in Parade, Martha Stewart Living, Boston.com and The New York Times

Greater Boston Area

Intern working on the PBS KIDS and healthy living client accounts. Main responsibilities include clipping coverage, managing media lists, planning events, producing reports for clients and researching possible coverage opportunities.

Greater Boston Area

Head lifeguard during the 2012-2013 year. Responsible for hiring and training new lifeguards, organizing schedule for 60 employees, as well as planning and executing monthly in-service trainings. Teach swim lessons for children ranging in age from 6 months to 15 years old. Teach lifeguard training courses, in which students become Lifeguard, CPR/AED and First Aid certified. Water Safety Instructor and Lifeguard Instructor certified.

Greater Boston Area

Media assistant at Boston University's College of Communication, helping to produce new website content, enter metadata for photo files and reorganize photo folders. Job involves using HTML and CSS in Wordpress, as well as Adobe Photoshop and Photoshop Lightroom for entering metadata.

Greater Boston Area

Manage operations for Boston University's PRLab, the oldest student-run PR agency in the country. Responsible for managing social media, event planning, media outreach, new business and general agency branding. Helped integrate new programs into the agency, such as an "intern" program, where underclassmen have the opportunity to participate in PRLab, which is a credit class for upperclassmen. Also planned and executed the College of Communication's first PRoBono event, a 24-hour PR and advertising marathon for local nonprofits.

Madrid, Spain

Worked at reception, managed various social media outlets such as Facebook, Twitter and Instagram, planned events for the hostel and did market research for other hostels in Madrid

Greater Boston Area

Supervisor of three executives working with the Northeast Chapter of the U.S. Coast Guard. Worked to establish relationships with Boston area professional sports teams and scheduled presences for Coastguard representatives at sporting events. Began planning a boating safety public service announcement.

Boston

Supervisor of three executives working with Audrey's Boston. Improved the social media presence of the store, created media kit components and planned a Small Business Saturday event for the Saturday following Thanksgiving.

Boston

Supervisor of three account executives working with Boston University's College of Fine Arts. Worked to start the school's "Show Us Your CFA!" campaign through social media and various events. Attended CFA's performance of the Carmina Burana at Symphony Hall to publicize the campaign.

Foxborough, Ma

Worked as an intern with the Revolution's Communications Department. Was responsible for handling requests for the New England Revolution Charitable Foundation, assisting with game day operations and executing post-game photo follow-up. Published three interviews, two with Revolution players and one with a Revolution trainer, in the Matchday booklet given out on game days.

Greater Boston Area

Assisted businesses with advertising through social networks. Managed pages, created content for Facebook and Twitter status updates, created Facebook ads, put together Facebook and Twitter insights reports.

Greeted patients at the check-in desk, assisted with check-in procedures, stocked patient rooms.

Newton, Ma

Greeted and sat customers, cleared tables, delivered food to tables.

Bachelor'S Degree, Communication, Concentration In Public Relations

Activities and Societies: FYSOP, Women's Rowing, Triathlon Team, Kappa Alpha Theta FraternityMinor in Spanish and a Minor in Business.

Education record

Activities and Societies: Denebola student-run newspaper