Patriksson Group is a communications agency located in Stockholm, Oslo, Copenhagen and Paris.Account manager for clients e.g Tiffany & Co, Louis Vuitton and COS with lead responsibility for SE/DK/NO.• Main responsibility for client relation and management including strategic consulting, ongoing communication, aligning expectations, securing deadlines, driving the client assignment towards set objectives and KPI’s• Development and implementation of communication strategies and plans• Advice clients on strategic and tactic efforts across earned, bought and owned channels• Develop channel independent, overarching ideas for creative projects and campaigns• Daily proactive and reactive media work to ensure visibility for clients in targeted channels• Target group and market analysis as a basis for strategic decisions• Project management with budget, coordination and reporting responsibility• Responsibility for internal client teams including planning, briefing, delegation of tasks, coaching, feedback and follow-up to ensure the best possible result and client profitability

Responsible for all external communication of the Image Group brands:• Creating and implementing annual marketing plans and activity plans across traditional and digital platforms • Planning and managing marketing budgets in the most cost efficient way possible• Synchronized and structured planning of all marketing activities to optimize output for the company• Planning and coordinating PR activities such as press meetings in London and Paris during Fashion Week and customer events in stores seasonally• Daily proactive and reactive media work to ensure presence of all Image Groups brands in magazines and SoMe• Analyzing the result of marketing campaigns and PR activities and creating monthly reports for the brands global head offices• Responsible for market business intelligence and market consumer insight• Ensure that guidelines are followed and in line with each brands overall strategy and carried out in the best possible way• Producing press materials such as press releases and coordinating interviews with brand designers• Main contact with media and agencies handling daily questions regarding PR and marketing related matters• Development and implementation of displays and in-store materialImage Group is a franchising company within the luxury segment with a selection of premium brands e.g Bottega Veneta and Mulberry. They also run Max Mara, Sophie by Sophie and the multibrand store NK Runway at Nordiska Kompaniet in Stockholm and Gothenburg.

As a member of “NK:s Marknadsråd” I represented the retailers operating at Nordiska Kompaniet in Stockholm and Gothenburg with the purpose to provide the marketing department with insights and feedback to assure the success of marketing campaigns and PR activities.

YouMe agency is a communications agency in Stockholm.Some of my assignments as a PR-consultant:• Responsible for developing and implementing PR strategies• Build strong media relations with key media• Digital strategy• Influencer marketing• Create press releases primarly for industry and trade press• Content creation for digital channels• Monitor and analyzing PR results• Employer branding• Crisis communication• Public affairs• Corporate communication.• Workshops and trainings in SoMeSelections of clients: Åhlens, Riksbyggen, KPMG, Actic

Green Matmarknad was the first Scandinavian organic supermarket in Sweden.Project lead with total responsibility of the marketing communication e.g. managing marketing and PR activities, production, digital marketing and ad placements.

Spoil Concept is a PR and communication agency focusing on lifestyle and fashion brands.Some of my assignments as a PR-consultant:• Development and implementation of communication strategies and plans• Advice clients on strategic and tactic efforts across earned and bought channels• Daily proactive and reactive media work to ensure visibility in digital and traditional channels for all the clients• Produce press releases, Q&As and SoMe content• Influencer marketing and collaborations• Analyzing PR activities and create monthly reports of all media coverage• Planning and coordinate press events with the team and present the products of my clients to press during press daysSelection of clients: Ole Lynggaard Copenhagen, Audi, L’Oreal, Baum und Pferdgarten and Calzedonia

The education at Berghs School of Communication involved an internship which I did at the award winning PR agency Prime.My tasks included everything from content creation, targeting key media, research and planning. I was also involved in brainstorming and client pitches.

PreviousSeason.com is an online store by Image Group where all previous seasonal products and press samples are distributed.I was part of a project team responsible for coordinating and driving the launch of the website PreviousSeason.com which included a graphical profile, content creation, distribution logistics and digital marketing and PR.www.previousseason.com