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C-level Silicon Valley executive experienced in "Predictive Revenue Growth", i.e. predictive and optimized pipeline planning, generation, and management. Expert analyst and motivational leader with strong skills in general management, strategy, product management, and customer success, as well. 30 years of experience leading technology startups through early stage, high growth, and turnaround phases.AREAS OF EXPERTISE AND VALUE:• High growth B2B cloud software experience in information security, martech, financial management, eHealth, and professional services / consulting• Proven expert in modern, high velocity pipeline generation techniques like "account based marketing", digital marketing, sales and marketing automation, social media, and black belt in analytics• Being half German and half Californian, I practice a unique combination of deep analytics and attention to executional details with creative abilities and a strong interest in disruptive innovation• Repeated success in garnering analyst recognition (Leader in Gartner MQ, Gartner Cool Vendor)• International expansion strategy and operationsEXTRA-CURRICULAR:• Committed volunteer (led successful "return to steaming" of a 5,000 ton, WW II steamship)• Raised two successful and personally fulfilled kids• Bi-cultural and avid worldwide traveler
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Cmo (Interim)SiftRedwood City, Ca, Us
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CeoPremonio Jun 2019 - PresentRedwood City, Ca, UsPremonio "GOALS" is a first-to-market predictive {Revenue Optimizing System" that enables B2B startup CXOs to accelerate highly predictive revenue growth and optimize budgets without requiring prior data. -
Project PartnerBlue Dots Partners, Llc Mar 2022 - PresentPalo Alto, Ca, UsBlue Dots Partners, LLC helps companies build sustainable revenue growth and capture new business opportunities with a unique and effective methodology called "A4". It applies precise, fact-based discovery to identify customer-facing and internal misalignments that create roadblocks to growth and success. Through rigorous analysis, in-depth work with clients, and broad experience creating and executing winning strategies, Blue Dots helps clients regain the growth initiative. -
Head Of MarketingMedrio May 2017 - May 2019San Francisco, Ca, UsHeaded up marketing, demand generation and international operations, grew new business pipeline by 213% in the first 12 month after joining, and overhauled demand generation processes which increased the 2018 new business growth rate by 70%, finishing 2018 as a record year for the company. Also, drove the strategic planning process for this innovative EDC cloud software leader in the eClinical space. -
Ceo & FounderMarqetu Aug 1998 - Apr 2017Using an integrated approach, MarqetU planned, built and tracked opportunity pipelines for B2B cloud software startups to rapidly ramp up their go-to-market. Through a combination of rapid strategy formulation, quantitative growth planning and closeable pipeline delivery, we successfully generated over $400M in closeable B2B pipeline to over 100 technology companies.
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Chief Marketing OfficerSpirion Feb 2015 - Apr 2016Tampa, Florida, UsAs Chief Marketing Officer, I was responsible for demand generation and all aspects of positioning, marketing and marketing strategy. In my first 9 months, the marketing team ramped the marketing-generated pipeline from 0% to 80% of the total opportunity pipeline. Solidly repositioned the company with the analyst community around innovative product and market differentiation, culminating in Gartner naming Spirion a Cool Vendor in April 2016. -
Chief Operating Officer, Chief Marketing OfficerWhitehat Security Aug 2012 - Feb 2015San Jose, California, UsCame aboard in August 2012 as CMO, and then was promoted to COO in February 2014. In those roles, I managed a total staff of ~170 and a $19M budget, and had direct leadership of Marketing and Lead Generation, Customer Success, and the company’s unique Threat Research Center. Key achievements include:• Successfully drove WhiteHat's promotion to Leader in Gartner's Magic Quadrant in 2013.• Tripled the number of marketing qualified leads, and increased the sales qualified leads delivered by 75%. supporting 40+% growth in new business revenue while reducing costs per lead by 75+%.• Customer success achievements included reducing escalations by 33%, reducing the incoming case load 58%, reducing the initial response time by 67%, and reducing the time to resolve tickets by 50%. -
Vice President Of Product MarketingIntacct Corporation Jan 2011 - Aug 2012San Jose, Ca, UsLed this cloud financial management company's product and industry marketing initiatives; drove positioning and core messaging platform, formulated and delivered thought leadership content to enable online lead generation activities. With the support of a talented team, enabled sales and channel teams to significantly increase closure and conversion rates, achieving well over 100% new business growth in 2011. -
Chief Marketing OfficerVpep Technology Corporation 2010 - 2010Mountain View, Ca, UsInterim CMO at VPEP, an innovative “Linux Application Virtualization” software startup. -
Director Product ManagementIntuit 2007 - 2009Mountain View, California, UsProduct management leadership for an Integrated "PaaS" platform, as well as for proving out agile development and launch processes built on this emerging platform. -
Chief Operating Officer, Chief Marketing OfficerResilience Corporation 2006 - 2007Drove the turnaround of this IT Security Appliance Hardware and Software maker, re-establishing growth through a new product family, and a complete marketing overhaul. As interim COO I improved manufacturing quality and cycle times by overhauling manufacturing processes and bringing in a manufacturing outsourcing partner.
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Chief Operating OfficerFrog 1997 - 1999San Francisco, California, UsWithin a year of joining this premier creative design agency, I became the highest revenue earner by bringing in 5 major new clients. Was one of the first few MBAs in the 1990s that pioneered integrated business-design thinking. -
Vice President Product Management / OperationsSony/Etak 1994 - 1997Tokyo, JpSony's Etak Division, now part of Tele Atlas, was a pioneer in navigation and mapping software products. As VP of Product Management, I was responsible for the design and execution of US and UK database rollout programs. As VP of US and UK Operations, I successfully ran a 400-person production organization with a $25 Million budget. -
Product Line DirectorConner Peripherals 1993 - 1994Responsible for the launch and customer qualifications of all 3.5 inch disk drives, and executed the then to-date fastest product launch in the company ever. -
Product Line ManagerQuantum Corporation 1990 - 1993San Jose, California, UsProduct Line Manager for new product introductions (3.5 inch, high capacity disk drives). -
Senior AssociateMckinsey & Company 1988 - 1990UsEngagements with this premier global management consulting firm targeted operational improvements in the semiconductor, telecommunications, electronic components, and automobile industries, both in the US as well as in Europe.
Johannes Hoech Skills
Johannes Hoech Education Details
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Mit Sloan School Of ManagementBusiness Management -
University Of California, BerkeleyNaval Architecture
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University Of California, BerkeleyNaval Architecture
Frequently Asked Questions about Johannes Hoech
What company does Johannes Hoech work for?
Johannes Hoech works for Sift
What is Johannes Hoech's role at the current company?
Johannes Hoech's current role is CMO (interim).
What is Johannes Hoech's email address?
Johannes Hoech's email address is jo****@****ily.com
What is Johannes Hoech's direct phone number?
Johannes Hoech's direct phone number is +140834*****
What schools did Johannes Hoech attend?
Johannes Hoech attended Mit Sloan School Of Management, University Of California, Berkeley, University Of California, Berkeley.
What are some of Johannes Hoech's interests?
Johannes Hoech has interest in Science And Technology.
What skills is Johannes Hoech known for?
Johannes Hoech has skills like Saas, Start Ups, Product Management, Strategic Partnerships, Strategy, Enterprise Software, Cloud Computing, Product Marketing, Go To Market Strategy, Management, Cross Functional Team Leadership, Crm.
Who are Johannes Hoech's colleagues?
Johannes Hoech's colleagues are Chanelle Cherrington, Sophie Carlisle, Sandra Villagra, Work Work, Kaime Smith, Emma Cragg, Erik Meert.
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