📸 Responsible for driving marketing strategy and sales development on photo/audio/video categories in France and Belgium.📍 Marketing & Communication> Design mid-term marketing & communication strategy on Lumix premium brand in France.> Drive B2C product launches: market analysis and consumer insights, line ups, positioning, pricing and channel management definition.> Created innovative ATL/BTL marketing plans and monitoring of their implementation by the teams within the budget.> Shifted media investments towards digital: display and social media campaigns, influencer and ambassadors programs.> Control marketing budget expenditures and maximize ROI on online and retail marketing activities.📍 Sales & Business Development> Lead annual business planning negotiation and its corrective actions during the year with global headquarters.> Managed business unit purchase/sales forecast, channel management strategies and pricing policy from launch to limited editions with the aim to deliver profitable growth together with sales team.> Responsible for full P&L, self-generating revenue and profit to reinvest for category growth.📍 Team Management.> Recruit, train and coach a team of 7 people: 2x Product Managers, 1x Digital/e-Commerce Manager, 1x Trade Marketing Manager, 1x Event Manager, 1x Trainer and 1x Assistant> Give vision on categories long term plan and stimulate team’s creativity.> Manage cross-functional teams (finance, logistics, sales administration, IT)🚀 Successfully implemented go-to-market strategies with market share records in DSLM category in France (39% in 2017)🚀 Profitable category growth with operating profit consistently above targets (+5% on average)

📸 Responsible for driving double digit growth on Lumix DSLM cameras business in a decreasing environment by developing innovative and creative marketing. > Developed 360° communication plans and drive its execution: TV, Print, OOH, Digital, Social Media, PR, Trade Marketing, Promotions, Events.> Owned business planning management with sales, margin, inventory forecast with key account managers. Experimented supply crisis due to Kumamoto earthquake in 2016.> Planned and monitored go-to-market plans with in-depth analysis to deliver the most appropriated value added offers to grow portfolio sales and profit.>Lead presentations with key retail partners and stakeholders to secure win-win outcomes in the negotiations.> Created Lumix Ambassador Program and Lumix Masterclass concepts to increase brand awareness.> Assigned as project leader to organize Salon de la Photo booth (350 sqm / 80K visitors / 5 days).> Involved in global new product development meetings in headquarters in Japan.🚀 Achieved n°1 market share up to 45% in value within the first year. Unique performance worldwide in camera business among Panasonic sales companies.🚀 Delivered 140% sales growth for 2 years in a row by securing operating profit.

> Elaborated and implemented marketing plans in line with A&P budgets negotiated.> Defined joint actions with sales team: pricing strategy, promotional offers, shopfront activation.> Lead category sales forecast, margin and stock management with European headquarters.> Managed product lifecycle considering competition: product development recommendations, creation of local kits with profitability study and new packaging development.> Analyzed market & consumer trends with GfK panel to monitor product/promotional performance and proposed corrective actions.> Initiated digital and trade marketing activations, from agency briefing to implementation. 🚀 Secured market share by +2pts on a decreasing market by -20% in 2013.

> Responsible for sales and profit development of a 40M€ turnover portfolio in 26 countries.> Defined online and retail product range strategy: sales forecast, pricing, cross-selling strategy to increase margin and attachment rate.> Managed promotional plan: special operations, flash sales, bundles, e-mailings.> Lead e-merchandising activities: homepage, brand shops, UX, buying guide to optimize customer purchase funnel.> Coordinated traffic optimization with SEO/SEM teams.> Performed daily and weekly business analysis by monitoring KPI’s for action plans.🚀Increased category main KPI’s: +6 pts market share / +7% TO / +12% operating profit.

> Designed and implemented trade marketing operations for the launch of Smart TV in France: briefing of advertising agencies and follow-up of projects development on POS material, leaflets, videos, training kit.> Coordinated TV marketing plan for 2010: press conferences with interview of journalists and bloggers. Trade and sales force presentations with new product demonstration.> Cross-media campaign management: follow up of online/offline advertising production, writing of a CRM newsletter, digital content production, community management in partnership with Isobar.> Performed sales and consumer data analysis on sell-in/sell-out (GfK, IFR).

> Developed car audio and hands free kits ranges in connection with Purchasing, Engineering, Logistics and Quality departments.> Participated in worlwide product plan definition and subsidiaries animation: definition of the marketing mix, sales forecasting and creation of communication tools for European countries (leaflets, web, selling points)> Follow-up of new products launches and analyzed subsidiaries best practices in terms of communication, pricing, promotion – key marketing contact for 30 countries.