Julie Comps Email & Phone Number

Dearborn, Mi

-Provides project management, creative, development, media, and planning departmentpersonnel with well-documented strategy, supporting data, and assets for deliverable creationas required; ensures that program strategies are clearly defined, approved by clients, andunderstood by all internal groups.-Partners with cross-discipline leads to develop plans, budgets, and client presentations,effectively communicates program performance to clients, and works with the team to deliverrelevant insights and ongoing action plans to achieve success.-Reviews and approves all key client deliverables and coordinates client approval to ensureprojects run efficiently.-Creates accurate estimates and drafts contracts for client approval for all engagements.-Leads quarterly business review process, including data analysis of program performance,identification of upcoming activities/efforts with forecasted impact, and development of theoverarching strategy to ensure account strategies are aligned.-Managed on-site relationship with our clients at Ford Motor Company by serving as theagency point of contact, resulting in exception client/agency relationships.

Livonia, Mi

-Executed marketing campaigns such as digital display ads, email marketing, social media, television and radio commercials, and traditional print media by working with respective vendors to set up contracts, route necessary creative materials, and evaluate post-campaign performance, ultimately reaching the client's target consumer.-Managed multiple client accounts (including automotive, healthcare, and credit unions) by communicating with clients, internal support departments, and external vendors to successfully execute digital marketing campaigns.-Developed marketing strategies for current and potential clients by reviewing business needs, determining target demographics, considering media options available, establishing budgets, and overseeing creative development resulting in a marketing plan that allowed clients to reach the right consumer with the appropriate message.-Created marketing materials by writing radio and television scripts, providing copy content for printed and digital materials, managing social media content and paid ads, and providing artistic recommendations to create a consistent message across all marketing tactics.

-Initiated and owned all program deliverables by establishing timelines, submitting proposed program budgets for client approval, and coordinating activities of different departments to carry out approved brand campaigns.-Outlined annual business plans by setting financial objectives and short‑term and long‑term strategic goals for growth to ensure profitability for the brand and contribute to overall goal attainment.-Evaluated programs after execution to determine brand awareness, ROI, and key learnings to determine success of promotion and provide future program recommendations to clients.-Researched assigned retailers by learning their preferred market strategies, category management characteristics, preferred tactics, style guides, case studies, retailer news, and maintaining program calendars, resulting in improved relationships between the client and retailer.

-Educated and advised potential and existing clients on the home buying process, the latest in home financing, and how to better manage their mortgage (i.e., the liability side of their personal financial statement).-Attended ongoing training classes to work with experienced bankers and continually improve my sales skills and performed in the top 10% of my training group.-Managed relationships with real estate agents, title companies, appraisers, underwriters, and inspectors to coordinate the mortgage transaction resulting in positive experiences for my clients.

-Drove sales by overseeing the guest service and merchandising of 5 departments with sales ranging from $2$9 million to ensure that our store provided a Target brand shopping experience for the guests.-Maintained budget controls for the store by managing payroll, overseeing productivity, and reducing controllable expenses such as supplies and waste.-Provided a team of over 100 employees with orientation and training, counseling and coaching, and on-the-job support needed to execute their jobs.