Marketing Manager
CurrentResponsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.Primary responsibilities> Plan marketing and branding objectives.> Expand product solutions and offerings.> Prepare marketing strategies alongside other company executives and staff.> Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.> Prepare and adhere to budgets.> Oversee creation and delivery of press releases, advertisements, and other marketing materials.> Design print ads and publications.> Ensure brand messages are consistent.> Gather and analyze customer insight.> Nurture and enrich all external perceptions of the company and growth of market share.> Engage consumers on social media.> Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.> Lead all areas of content generation and production across all media platforms.> Take calculated risks based on data-driven analytics.> Drive overall CRM and direct marketing.> Engage other organizations within the community.> Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.> Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.