SEO optimization (blogs and websites), media buy management (Meta), and asset optimization (Amazon).RESPONSIBILITIES: Develop and implement SEO strategies (keyword research, on-page SEO, off-page linking) to drive organic traffic growth for client websites and blogs. Lead and manage paid media buys on Meta, optimizing via audience targeting, A/B testing, and creative asset management to ensure campaigns hit KPIs. Optimize product listings, titles, descriptions, and backend search terms for better visibility and ranking on Amazon’s marketplace

Primary manager overseeing world-renowned museum collection of 1 million+ rare and important objects.RESPONSIBILITIES: Lead e-commerce program, manage e-commerce assistant, accession donations and purchases, deaccession duplicates, coordinate loans, facilitate photography requests, receive guests, ensure vault security, write magazine articles and blog posts, provide regular roadmap progress reports to executive team and trusteesACHIEVEMENTS: Built e-commerce program from scratch, bringing new revenue stream to organization with enough growth within first year to require hiring additional staff member to assist with order management and logistics

Sole founder and owner of Marine Park Coffee, a successful brick-and-mortar business located in Brooklyn.RESPONSIBILITIES: Seed financing, building renovation, accounting, taxes, hiring, payroll, shift scheduling, equipment and product sourcing, inventory control, marketing, paid search and social (Meta) advertising, product developmentACHIEVEMENTS: Built and operated profitable food business in one of the most competitive markets in the U.S, outlasting both a global pandemic and turbulent recovery period. Sold business as turn-key operation in 2024

First point of contact for brand-direct clients at premier data collaboration platform.RESPONSIBILITIES: Relentless problem-solving, strategizing, and nurturing accounts with respect to their targeting, data collection, and privacy goals, ensuring that sensitive PII remain safe. Prospecting via Salesforce CRMACHIEVEMENTS: Onboarded General Motors, worked tirelessly to champion their needs with best-in-class service

First point of contact for top agencies and brand-direct clients at vanguard programmatic DSP and DMP platform.RESPONSIBILITIES: Launch ad campaigns across display, video, mobile, and social exchanges, troubleshoot with SSPs, set CPM expectations, optimize campaigns to hit KPIs, leverage brand safety and contextual data, run SQL queries, pivot and analyze data in Excel to create digestible reports, host QBRs, set OKRs for AC and AM teamACHIEVEMENTS: Consistently drove strong CPC and CPA for clients like Progressive, resulting in additional budgets

Responsible for successful campaign management by building and owning client relationships, monitoring performance and delivery, using data, trends, market insights, and logic to develop valuable and strategic recommendations, working cross functionally to implement plans to achieve goals, and identifying opportunities and pathways for campaign success

RESPONSIBILITIES: Align with Fortune 500 brands to design and launch SMS and MMS marketing initiatives, serve as thought leader to integrate mobile into existing marketing plans, define scope, timelines, and deliverables for SOWsACHIEVEMENTS: Responded to RFPs and negotiated SLAs for Build-A-Bear, L’Oreal, and Estée Lauder

RESPONSIBILITIES: Manage BOB of 120+ clients, design SMS and MMS text message marketing campaigns, launch campaigns with Tier-1, Tier-2, and Tier-3 mobile phone carriers, ensure campaign compliance against carrier rulesACHIEVEMENTS: Routinely beat revenue goals via deft guidance of WAP billing programs on AT&T, Verizon, T-Mobile

RESPONSIBILITIES: Host kick-off calls, create website templates with in-house designer, project manage website builds, report UI and UX issues to development team, lead platform trainings, launch e-mail marketing campaignsACHIEVEMENTS: Oversaw production of 80+ shopping center websites for major commercial real estate companies

Fielded IT phone calls from professors, undergraduate and graduate students, and Brandeis University staff. Worked one-on-one with professors and students to develop websites, post material online, create streaming content, and edit video, audio, and images. Provided software support (Microsoft Word, WebCT Vista Blackboard, Adobe) and hardware support (scanners, camcorders, cameras). Worked extensively with professors to develop course sites using WebCT Vista in addition to helping professors and TA's transition from WebCT CE to the newer Vista version. Assisted with e-mail (Horde/IMP Webmail) issues and functioned as Sympa listserv administrator. Assisted with undergraduate and graduate server space issues