When I was in fifth grade, I called the grocery store.Me: “Can I get a list of your products?”Them: “Why?”Me: “I want to make a database so people can buy groceries online.”Them: “No one wants to buy groceries online.”Since I was a kid, I’ve thought differently. I look for friction points and consider how technology can take that pain/annoyance/inconvenience away.That’s what we do at CRMified.We take away friction in product and CRM development.Whether you want to launch a new product on the Salesforce Marketplace or streamline your business systems into a single source of truth, CRMified makes it frictionless.If only Kroger could foresee Instacart like I did while doodling in my notebook during math class…

Since I was a kid, I’ve thought differently.From September 2015 to February 2017 in Dublin, Ireland, I applied this innovative mindset at Talent Rover, a robust Salesforce-powered cloud-based SaaS for the staffing and recruiting industry, which was later acquired by Bullhorn in 2018.At Talent Rover, I led the Product Management function and a development team, driving significant outcomes. By developing user personas and managing the product backlog, we created features that directly addressed user needs, resulting in increased user satisfaction and engagement. The comprehensive roadmaps I built guided our development efforts, ensuring timely and efficient releases that enhanced our product's competitive edge.Managing a critical Lightning migration, I ensured a smooth transition that improved our system's performance and user experience. The delivery of a Kanban board feature streamlined workflows for our users, boosting their productivity. Serving as the interim leader of professional services, I ensured the seamless integration and support of our solutions, enhancing client satisfaction and retention.

In 2006, Appirio kicked off its journey as a strategic partner with Salesforce, and I was thrilled to join this innovative team.One of my favorite projects was with La Quinta Inns & Suites. As the Lead Developer, I dove into a Salesforce implementation, using Apex, Visualforce, and Lightning to create a system that made their operations smoother and the guest experience better. It was a game-changer for them.

My goal has always been to leverage technology to solve problems.During my time at AWPRx, I took on the role of Lead Salesforce Developer. In this position, I led several Salesforce integration projects, always on the lookout for ways to streamline business processes on a large scale. I was consumed with finding opportunities to make these processes more efficient and effective.

If you can enhance business operations with technology, wouldn't you? That's what I did for Hilton Grand Vacations.I served as the CRM Integration Manager, overseeing multiple Salesforce initiatives. One of my key roles was managing projects like Web2Lead for lead capture and distribution, Do Not Call for FTC compliance, and near real-time data replication to MS SQL for COGNOS reporting.I took pride in building creative and compliant integrations that eliminated data silos, ensuring seamless data flow across systems. These integrations maximized the operational value and investment in Salesforce, making our processes more efficient and effective.My focus was always on leveraging technology to solve problems and enhance business operations, helping Hilton Grand Vacations get the most out of their Salesforce solutions.

Efficiency is important to me. You'll see that in how I work at CRMified, and Great Insurance Jobs saw it, too.During my time as IT Director at GreatInsuranceJobs.com and OrlandoJobs.com, I managed the IT budget, various projects, and a diverse team of full-time and contract resources. One of my notable successes was customizing and administering Salesforce for our sales team, providing them with a tailored solution that met their specific needs.Additionally, I was responsible for maintaining our web presence, utilizing ASP, Ruby on Rails, and MS SQL Server. This ensured our online platforms were robust and reliable, supporting our business operations effectively.Efficient resource management and successful project delivery has always been important to me, so I leverage technology to enhance your operations and support your teams in achieving their goals.

Without reliable support, what do you have?At Wyndham Vacation Ownership, I served as a Senior Support Analyst, where I managed users, groups, and resources in Microsoft Active Directory on a Windows domain. I handled the creation, maintenance, disabling, and re-enabling of user accounts across various company applications, ensuring seamless access and security.My role also involved extensive research and troubleshooting to resolve network, hardware, and software issues reported by employees from locations around the world. When issues required additional expertise, I efficiently escalated tickets to the appropriate departments and resources.Throughout my time at Wyndham, I focused on providing reliable support and ensuring smooth operations across our global sites.