Elemental TV is the Leading CTV Audience Curation, Activation, and Addressability PlatformWe are a CTV Audience Activation Company that focuses on three main areas:• Smart Curation On Top Of Audience Insights• Selling Data Activated Supply• Transparent Incremental Demand For PublishersWe work with companies across the programmatic landscape: DSPs, SSPs, DMPs, CRMs, Publishers and Advertisers. Whether you want to monetize your data or are looking to activate CTV data for a marketing campaign, Elemental is here to help.

Programmatic Strategy, Social Media Management, Digital Marketing, and Advisory for African Startups. Startup Mentor - Google for Startups EU🗓 Jul 2021 - Present · 2 yrs 7 mos📍 Accra, Greater Accra, Ghana✅ Mentor and advise cohorts on Social media strategy for growth.✅ Help startups, developers, and nonprofits achieve their goals by working with founders to solve for big technical challenges.Board Member - Launchpad Africa🗓 Mar 2019 - Present · 4 yrs 11 mos📍 Washington DC-Baltimore Area✅ Hosted "The Power of Digital Marketing" webinar for over 200 SMEs✅ Co-hosted "Year In Review: How Do You Prepare For Your Business Future and Why?" Seminar✅ Co-hosted 2-day workshop with a focuse on SWOTA analysisStrategic Advisor - Atunwa Digital🗓 Aug 2019 - Dec 2023📍 Ghana✅ Executed commercial terms with AT&T Inc., Time Inc., and Magnite✅ Report on key metrics to identify any need to pivot, updating roadmaps based on outcomes and market conditions/feedbackStartup Advisor - MEST Africa🗓 Sep 2020 - Dec 2022 📍 Accra, Greater Accra, Ghana✅ Develop marketing strategies and business plans for startups lookingto build their brand online✅ Hold office hours and present social media strategies for startups in cohortsStartup Mentor - Founder Institute🗓 Sep 2020 - Dec 2022 · 2 yrs 4 mos📍 Accra, Greater Accra, Ghana✅ Join weekly feedback sessions with startups to review pitch decks and marketing strategy✅ Host office hours for Startups in the programMarketing Contractor - alx_africa 🗓 Nov 2020 - Dec 2020 · 2 mos📍 Kenya✅ Developed Regional Ecosystem Manager Playbook, designed to formalize external messaging for the ALX program to prospects across all regions in Africa. This was a 4-week project resulting in a 65-page Best Practices documentStrategic Advisor - Dochase Adx🗓 Oct 2019 - Dec 2020 · 1 yr 3 mos📍 Nigeria✅ Regularly give advice on Adtech and Programmatic industry trends

✅ Oversaw Direct Demand Team who grew demand revenue from $838k to +$2M YoY✅ Formed strategic partnerships with Audigent (DMP) and Adomik (Sales Analytics), to enhance sales offering and add $2M to the pipeline✅ Launched 3rd party data offering for Direct Demand via Google 360✅ Built Go-to-market strategy for audience extension, resulting in the highest revenue month for anyone direct demand client in company history

✅ Grew Revenue 385% in the first 9 months✅ Grew the number of campaigns from 1 to 9 monthly on average✅ Increased CTR by 57.5% by instituting targeted campaigns✅ Successfully pitched, closed, and/or executed campaigns for topinternational brands Diageo, Pernod Ricard, Redbull, Wahl, L'Oréal,and Nivea)✅ Collaborated with Key Accounts brands and their partners to developclear business objectives, and high-impact digital marketing programs

✅ Evaluate, onboard, and manage vendor partnerships (Oracle, Salesforce, LiveRamp, Telaria), responsible for $350M in 2019✅ Pitch data-driven strategy to Fortune 500 brands✅ Provide customized high-level presentations, quarterly business reviews, and POV literature to Sales and Product leadership✅ Keep up-to-date with emerging digital platforms, identifying potentialpartnerships, and acquisition targets✅ Carefully design, develop, and implement processes for onboarding,operationalizing and selling new products✅ Responsible for business development efforts, including Statements ofWork SOW, proposal development, and client presentations

Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s in the living room is available via the Advanced TV offering. By combining media automation with data-informed targeting, Hulu is leading the way to deliver the right advertisement to the right person at the right time. Advanced TV buying is the next evolution of our overall buying process. It’s your data, plus our data, living together in targeting harmony.Advanced TV Offers:✅ FAST RESULTS✅ DEEPER TARGETING✅ REAL-TIME ADJUSTMENTS✅ INCREASED CONTROLWith the new Advanced TV solution, Hulu will be able to serve more relevant ads to each viewer. For advertisers, Hulu has a lighter commercial load than traditional television, resulting in higher brand recall. Ads on Hulu are unskippable, and marketers are only charged for ads viewed to 100 percent completion. Hulu also delivers industry-leading viewability metrics outperforming the industry benchmark by 80%.

✅ I lead the team responsible for selling, onboarding, and managing all of the Americas demand relationships across the Smaato Platform. The team is comprised of sales executives, account managers, and sales engineers who worked with +150 demand side platforms, advertising networks, and programmatic media buyers. ✅ My team was responsible for an eight-figure annual revenue target, and all demand side strategic initiatives including, Private Marketplace Development, Native, and Video buying through OpenRTB programmatic execution.

This role was responsible for the following: - Analyzing mobile advertisers across non-guaranteed segments, and across key verticals, to drive insight and expose business opportunities;- Understanding media supply, competitive and market insight to drive supply acquisition strategy- Working with product, sales and business development to ensure revenue is on track as expected.Smaato is the leading global mobile RTB ad exchange helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading RTB ad exchange and Supply Side Platform. More than 76,000 app developers and publishers use Smaato to monetize their content globally across 90+ Ad Networks and 100+ DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.Smaato’s global headquarters is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European office is in Hamburg, Germany and the APAC office is in Singapore.

PeepsOut.com is the ultimate live stream webcam service designed to help people plan their outings in real time, while providing venues digital marketing access to new audiences in their localities.Our mission is to revolutionize the restaurant, bar & club industry by providing a first of its kind wireless video technology platform that will help venues increase awareness, customers, and ultimately revenue. Businesses are able to stream live video footage of their venue through PeepsOut.com’s proprietary wireless camera technology that will be streamed to the PeepsOut.com website allowing users online to get a live preview before they choose where to go.

While at OpenX, I demonstrated that I have the ability to maximize publisher yield by filling 100% of exclusive inventory and effectively giving guidance on how to incorporate all of the major high impact demand partners. I regularly produced trending reports and competitive analyses to be used in development of sales strategy and positioning. Because of this, we were able to increase demand partner share of voice 120%.I was promoted to manager of the SSP Demand Mediation AM team responsible for growing and managing accounts on a global scale. In this role, I mainly oversee the management of day-to-day partner relationships and the sales operations processes. I am also responsible for creating and tracking the Account Management team KPIs and goals. As part of the launch of a new publisher client, I give insight to the monetization team on the anticipated network impact on overall revenue in terms of CPM and volume. Together with my team, we create the publisher’s demand strategy and I ensure that it comes to fruition.I am heavily involved in the external messaging to our demand partners. I have put together templates for my team to communicate major announcements to such partners. This includes; the launch of a new publisher, when we cut ties with publishers, and strategic messaging around winning business from our competitors.Lastly, I lead one-on-one trainings for new employees in the New York office. This includes presenting how demand partners access our SSP inventory and how the product fits into the overall company ecosystem. All of this, is in addition to what I did in my previous role.

I participate in weekly operational leadership calls to improve strategies, workflow processes, and operational issues that have a direct impact on revenue. Represent Lift interests for product improvement initiatives and follow up with key department heads across the organization to verify completion. I work with General Managers and Sales Directors to evolve sales success and enhance day-to-day processes by giving feedback and providing recommendations on priority, direction & documentation. Measure and track qualitative milestones around a consistent set of metrics & key performance indicators to report to Management team.Lastly, I lead the effort, post acquisition, to provide cross team initiatives that integrated LiftDNA Operations with Openx Demand Team

LiftDNA (Acquired by OpenX)I managed a team of Account Managers and was tasked with driving process enhancement to build best-in-class Demand selling machine to support a rapidly growing Publisher Supply. Created and distributed comprehensive daily sales reports for Management team. Worked hand and hand with SVP of Operations on operational improvements, as well as recruit best in class Demand Partners; Networks, SSP's, and Exchanges. Took responsibility for and managed all aspects of the LiftDNA Demand Partner process, including weekly call volume, delivering publisher CPM quota, performance expectations, data adjustments, and creative related issues. Instituted the process of Quarterly Business Reviews for Networks in order to maintain communication with clients in regards to performance of their campaigns.Created messaging and necessary materials to support the LiftDNA Publishers. Developed, implemented & oversaw IO’s and contracts to ensure they were in compliance to individual publisher agreements.

Responsible for building relationships with, and increasing the systematic monthly spend of agency trading desks on an account-by-account basis. I assess clients’ needs, recommending appropriate advertising solutions to meet their business objectives, and referring brand business to the AE’s as needed. This is all done by making outbound sales calls to Advertising Agencies and Large Direct Response Marketers who sell consumer products on a national level. I secure insertion orders using the trading desk relationships and individual account spending volumes as a primary lead source for this business.

Grew client base from 27 to over 194 for OfferVault. By the end of my tenure, I was responsible for 82% of total client revenue. During this time, I grew my Facebook fan-page followers to over 1,300 people in 12 months, increase Youtube instructional video views to +65,000 and gained over 2,000 subscribers to my newsletter aimed at Home Based Business owners.I was responsible for onboarding affiliate networks, advertisers and ad agencies for paid listing in the OfferVault system. I enrolled over 80% of current client business. By doing so, I was able to increase new advertiser revenue by 300%. I was Instrumental in redesign of site with a strong focus on aesthetics and functionality. I created a streamline process for newly enlisted networks. Gave key insight on media kit focal points to be more attractive to Affiliate Networks, Agencies and Advertisers.Lastly, I conceptualized creation of publisher graphs to use as effective sales tools that generate new business.

Sold to Direct Advertisers and Agencies for all performance marketing aspects of Media Whiz. Actively pursued campaigns running on competitors’ sites for additional distribution on Media Whiz proprietary properties and network. Day-to-day management of active accounts to maintain and maximize business utilizing close client and publisher contacts. Monitored campaigns’ performance by assessing CPM, CPC’s to determine the success or failure of a campaign while making recommendations for improvement. Efficiently prepared for campaign launch and liaise with tech, graphic design and salesperson for activation and/or changes to current campaigns.

Maintained high caliber customer service; contributing heavily to the current Service Quality Index of 94%. Consistently increased branch earnings by utilizing strategic sales tactics. Marketed to local businesses and established long-lasting relationships with key business decision makers. Managed and deployed a fleet of 100 to 200 vehicles in the most efficient and cost-effective manner.

Aquired New Affiliates as advertisers to run offers on VDW proprietary sites. I facilitated network sales and assisted with campaign distribution, purchased media on a Cost Per Lead basis and initiated and maintained relationships with Advertisers and various Ad networks. I negotiated pricing with Advertisers in order to obtain the highest return on investment. I also created documents to streamline the process between acquiring offers and placing them on Venture owned properties. Lastly I produced weekly progress reports detailing campaign progress and revenue earned.

Submitted opinion on artist’s album art during product management meeting. Compiled a list of Radio Drops to be distributed to various djs. Updated artist’s official Myspace Page. Packaged artist’s cd for radio distribution.

Selected music for placement on artist demo. Created templates for various business documents (media alerts, pitch letters, press releases, etc). Organized Executive weekly schedule in order of importance and client industry to maximize use of time. Created and arranged client press kits; write artist bios and pitch letters & distributed media blasts. Pitched clients to various media outlets ie: magazines, clothing lines, movie production houses etc.

Selected songs from the music library to play on ABC’s Soap Operas i.e.: All My Children & General Hospital. Verified published works online. Periodically retrieved invoices to be paid to composers and publishers of used songs.