● Spearhead strategic initiatives aligned with the company’s vision and long-term objectives, overseeing a cross-functional team of 15 across development, operations, marketing, and sales for a $3M organization.● Led the company to its first profitable period after transitioning to a for-profit model, driving cost reductions and sales growth, achieving break-even within two years with profitability projected for the following fiscal year.● Own the creation and execution of the product roadmap, prioritizing development efforts based on market research, customer feedback, and business objectives in collaboration across the organization. ● Implement cost-saving initiatives by migrating on-prem solutions to the cloud, expediting onboarding, and improving customer activation and payment times.● Align the activities of marketing, sales, product development/engineering, operations, and finance to ensure consistent execution of the company’s strategic initiatives and cross-functional collaboration.● Eliminated a la carte pricing at Finder, creating a stronger value proposition for the core product, resulting in a 15% increase in customer adoption and platform connections.● Revitalized the sales team, implementing training programs and performance metrics that resulted in a 10% increase in customer acquisition within the first year.● Own the go-to-market strategy for product launches, achieving an 84% customer satisfaction rate and reducing customer churn to 3% while significantly increasing platform users and utilization.● Established key data partnerships that enhanced platform value, expanded sales reach, and strengthened customer loyalty.

● Lead go-to-market and marketing efforts for Vetted Holdings' companies (Includes Black Flag Manufacturing, FINDER Software Solutions, Millennium Products, Odin Risk Solutions, Vetted Security Solution, and SaferSpeeds LLC.), overseeing strategy, automation, analytics, events, and a team of 3 with a $250K budget, supporting $80M in revenue and 80 employees.● Develop and strengthen Vetted Holdings’ brand identity, driving market penetration of innovative solutions through strategic marketing and cross-functional collaboration. ● Launched six new websites, enhancing membership and recognition programs to increase engagement and visibility.● Developed and implemented automated lead generation workflows without a dedicated budget, launching an inside sales team to convert soft leads while enhancing lead generation through improved SEO and organic social media.● Established and maintained department budgets despite little to no historical data and an existing culture of no cost control or ROI measurement.● Crafted customer advisory councils while managing partner and membership relations, driving new sales opportunities, expanding product and service offerings, and opening access to new markets that significantly advanced the company’s growth goals.

● Crafted go-to-market strategies and execution plans for new product introductions, focusing on internal, partner, and external customer experiences, managing and executing marketing activities such as events, marketing automation, campaign analysis, and market strategy in support.● Introduced a HaaS product, revenue model, and brand messaging as part of the company's pivot towards broader city programs, helping drive the stock from under $2 to nearly $30.● Led the shift from direct to channel sales, optimizing the lead pipeline, creating a partner portal and reseller materials, which resulted in expanded market reach, increased revenue, and controlled costs.● Aligned MarTech stack (Salesforce, HubSpot) to optimize sales and marketing operations streamlining processes and reducing cost and manual efforts.● Streamlined internal and supplier processes by implementing marketing and sales tools, automating lead workflows, launching an inside sales team, and accelerating customer activation through automated e-commerce and mobile app solutions.

● Promoted to oversee the event and marketing automation teams, refining the event engagement strategy to focus on improving and creating more engaging and meaningful interactions.● Led the vendor marketing program, introducing pay-to-play opportunities for vendors and collaborating with the sales and marketing teams to drive new business initiatives.● Launched a specialized small event platform enabling focused relationships between customers, sales, and suppliers.● Created a vendor-funded marketing program, reallocating over $1M in vendor funding and eliminating $1.5M in trade show costs, generating new business and brand awareness and contributing $6M in top-line revenue.● Designed and implemented commercial and retail training programs, generating over $500K annually in high-profit revenue from a previously inactive business model.

• Refined TESSCO’s commercial customer training offer and vendor partnerships to improve customer satisfaction and increase revenue and margin.• Launched TESSCO University, offering a new way for customers to purchase training, generating over $250K annually from customer certification programs. • Responsible for managing the Training Product Business Unit (PBU’s) success and operations across three core programs; commercial customer training, retail customer training, and internal 150-person sales team solution and vendor training. • Analyze, develop, and implement training solutions to meet varying customers, team, and industry needs. • Lead vendor partnerships in support of TESSCO training services, including envisioning, developing, and launching new revenue-generating programs.• Collaborate, manage, and report on all training programs' performance to internal leaders and key program stakeholders.• Establish training policies and methodologies to remain effective and deliver competitive solutions within the marketplace.

• Developed and launched the new training platform and method for TESSCO’s internal sales team’s solution and vendor trainings leading to greater team engagement.• Redesigned the TESSCO GoConnect retail training program into a profitable training model, doubling the number of participating customers and brands. • Managed the TESSCO GoConnect retail-training program including strategy; platform implementation and performance; reporting; and training content.• Curated, coordinated, and developed training content and strategies including courses, handouts, videos, and quizzes for internal and external training programs. • Garnered organizational support for training programs and developed training and marketing materials to support the new TESSCO training service offering.

• Coordinated and managed strategy, capacity, retail activation plan, and launch plans for all accounts supported by the MotoAgent program.• Supervised, coached and developed a team of four Content Managers to deliver quality direction and materials to the MotoAgent field teams. • Presented MotoAgent recommendations and strategy to Motorola account managers.• Managed launch process relating to MotoAgent program for new products and incentives along with updates through a products lifecycle.• Compiled and analyzed report data to determine progress, visit details, in-store perception, sales feedback, brand recommendation rate, training retention, competitive information, objections, and other key information to adjust and develop strategy.• Built strong relationships with client, third party partners, and vendors to ensure optimal and consistent communication of the brand through training and merchandising.

• Trained and motivated over 100 MotoAgents to properly present and train retail sales consultants to offer and sell Motorola products.• Created and conducted interactive training, planning, and implementation conference calls and webinars for the current execution focus.• Increased BDS engagement with Motorola sales, product, and marketing managers.• Developed, edited, and presented effective training materials and visit plans to deliver clear and consistent messaging for the MotoAgents by carrier account for new product introductions and updates through the products lifecycle.

• Assisted in managing the southeast MotoAgent region with compliance items, planning, technical trainings, and performance/project improvement opportunities.• Attend partner fairs at call centers and national meetings to communicate and train on the key Motorola product messages and updates.• Managed local market relations with store management and associates through training in support of new product introduction and upgrades.

• Trained, coached, and motivated dealership sales consultants and managers regarding SiriusXM to increase market share, profitability, inventory, and customer subscriptions. • Designed and implemented comprehensive sales plans for 200+ dealerships spanning 9 major markets (two states) to maximize SiriusXM sales and initiatives. • Launched and increased dealer participation in the Sirius Extended Play sales program. • Worked with dealer principals and management to increase orders and sales of SiriusXM equipped vehicles. • Supported dealer and manufacture initiatives and programs.

• Manage client relations, billing, estimates, hiring, payroll, and all other daily activities including machine maintenance and client services.

Store Manager: $1M+ store • Interviewed, hired, and trained employees; prepared performance evaluations; set and measured sales goals.• Prepared business performance reports, and wrote individual sales plans and provided ongoing feedback. • Conducted sales training and tracked metrics for Monster Product sales consultants in 15 stores.• Advanced new managers through completion of the New Manager Indoctrination Process training program. Store Manager: $750K+ store• Devised sales goals, managed Profit and Loss statement, and completed employee scheduling.• Conducted all aspects of retail store operations and supervised up to 12 employees. Assistant Manager; $1.5M+ store• Managed inventory, merchandise selection, and assisted with store operations. • Established and maintained high levels of customer satisfaction.

Assistant Manager