- Lead Connected TV efforts spanning strategic product management, partnership development, marketplace evangelization, and analytics- Represent CTV solutions in market by collaborating with clients and partners, speaking at industry events, holding media appearances, and writing thought leadership pieces- Educate and train internal and external teams on product capabilities and best practices - Guide CTV product suite direction by translating marketplace feedback and intelligence into product requirements- Build analytical framework around CTV business and product KPIs to assist in strategic development decisions and marketing materials

- Reported to the CEO in advising and forming short and long-term strategic plans with executive team and Board of Directors- Led analytical deep-dives regarding business performance, working across departments to advise and report on business health, plans, and levers for improvement- Spearheaded organizational pivot to focus sales efforts on top client opportunities, creating a key advertiser target list from analysis of advertiser spend data and marketplace trends- Developed CEO and Chairman presentations and responses to Board of Directors- Led strategic partnership efforts with potential media and ad tech partners, forming and presenting business cases to leadership

- Directed critical initiatives designed to solve strategic issues and questions facing Viacom’s advertising business, working with and communicating results to executive leadership- Established end-to-end operations for new integrated marketing division focused on social advertising- Led Viacom’s consumer marketing relationship with Snapchat, acting as liaison with key strategic partner - Managed ad sales evaluation of potential new digital content studio through financial and strategic fit analysis- Spearheaded development of go-to-market upfront strategy for Nickelodeon brands

- Contributed to 42% growth in advertising product revenue over two years through leading the redesign of go-to-market strategy and enhancement of product offerings- Evaluated partnerships and products through financial and strategic fit analysis; formed and presented business cases to leadership teams across Viacom- Conducted marketplace intelligence analysis on topics such as OTT, virtual reality, and multi-platform monetization

- Grew Viacom’s mobile advertising video revenue by 50x over two years by leading cross-functional initiatives to scale mobile and connected TV advertising capabilities- Served as subject matter expert on mobile and connected TV platforms for product, tech, and sales teams- Oversaw and guided efforts to incorporate advertising across Viacom’s suite of apps- Established Viacom’s operational capability to monetize content across social and viral sites - Managed roll-out of quality assurance testing program for digital advertising - Led FreeWheel and DFP ad server configuration for emerging platforms

- Served as Deloitte’s lead consultant for onboarding of emerging technology solutions, advising clients on cloud-based SaaS platforms, rich internet applications, and change management best practices- Worked with C-Suite to monitor and guide project threads during client’s $1.2 billion post-acquisition integration- Applause Award recipient in recognition for quickly picking up new projects and delivering results