Sr. Director, Product Strategy
Current
Mar 2024 - Present
AeroLeads people directory · profile
John Ross Email & Phone Number
Sr. Director, Product Strategy at DoubleVerify
at
DoubleVerify
1 work email found
@doubleverify.com
4 phones found area 646 and 212
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Director, Product Strategy at DoubleVerify
Location
New York, United States
Who is John Ross? Overview
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Quick answer
John Ross is listed as Sr. Director, Product Strategy at DoubleVerify at DoubleVerify, based in New York, United States. AeroLeads shows a work email signal at doubleverify.com, phone signal with area code 646, 212, and a matched LinkedIn profile for John Ross.
John Ross previously worked as Sr. Director, Product Strategy at Doubleverify and Director, Product Strategy at Doubleverify. John Ross holds Bs, Computer Information Systems from Bentley University.
Company email context
Email format at DoubleVerify
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{first}.{last}@doubleverify.com
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AeroLeads found 1 current-domain work email signal for John Ross. Compare company email patterns before reaching out.
Profile bio
About John Ross
Proven leader in strategic product management with over fifteen years of experience across digital advertising and technology consulting. Recognized expert in Connected TV & Advanced TV advertising. Highly skilled at evaluating growth opportunities, forming strategic plans and partnerships, leading cross-functional teams, and building operations. Areas of focus:Digital Advertising, Connected TV, OTT, Strategic Planning, Product Management, Process Improvement, Sales Strategy, Strategic Partnerships, Go-to-Market Strategy, Monetization Strategy, Project Management, Organizational Effectiveness, Change Management, Marketplace Analysis, Emerging Platforms, Financial Modeling, Data Analysis
Listed skills include Management Consulting, Business Strategy, Analytics, Advertising, and 15 others.
Current workplace
John Ross's current company
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12 roles
John Ross work experience
A career timeline built from the work history available for this profile.
Director, Product Strategy
Mar 2021 - Mar 2024
Associate Director Of Ctv Products
- Lead Connected TV efforts spanning strategic product management, partnership development, marketplace evangelization, and analytics- Represent CTV solutions in market by collaborating with clients and partners, speaking at industry events, holding media appearances, and writing thought leadership pieces- Educate and train internal and external teams on product capabilities and best practices - Guide CTV product suite direction by translating marketplace feedback and intelligence into product requirements- Build analytical framework around CTV business and product KPIs to assist in strategic development decisions and marketing materials
Jan 2020 - Mar 2021
Product Operations Manager
Nov 2018 - Jan 2020
Executive Director Of Strategy
- Reported to the CEO in advising and forming short and long-term strategic plans with executive team and Board of Directors- Led analytical deep-dives regarding business performance, working across departments to advise and report on business health, plans, and levers for improvement- Spearheaded organizational pivot to focus sales efforts on top client opportunities, creating a key advertiser target list from analysis of advertiser spend data and marketplace trends- Developed CEO and Chairman presentations and responses to Board of Directors- Led strategic partnership efforts with potential media and ad tech partners, forming and presenting business cases to leadership
Oct 2017 - Aug 2018
Senior Manager, Strategy - Ad Sales
- Directed critical initiatives designed to solve strategic issues and questions facing Viacom’s advertising business, working with and communicating results to executive leadership- Established end-to-end operations for new integrated marketing division focused on social advertising- Led Viacom’s consumer marketing relationship with Snapchat, acting as liaison with key strategic partner - Managed ad sales evaluation of potential new digital content studio through financial and strategic fit analysis- Spearheaded development of go-to-market upfront strategy for Nickelodeon brands
Feb 2016 - Sep 2017
Senior Manager, Product Strategy - Ad Sales
- Contributed to 42% growth in advertising product revenue over two years through leading the redesign of go-to-market strategy and enhancement of product offerings- Evaluated partnerships and products through financial and strategic fit analysis; formed and presented business cases to leadership teams across Viacom- Conducted marketplace intelligence analysis on topics such as OTT, virtual reality, and multi-platform monetization
Apr 2014 - Feb 2016
Manager, Business Operations - Digital Ad Sales
- Grew Viacom’s mobile advertising video revenue by 50x over two years by leading cross-functional initiatives to scale mobile and connected TV advertising capabilities- Served as subject matter expert on mobile and connected TV platforms for product, tech, and sales teams- Oversaw and guided efforts to incorporate advertising across Viacom’s suite of apps- Established Viacom’s operational capability to monetize content across social and viral sites - Managed roll-out of quality assurance testing program for digital advertising - Led FreeWheel and DFP ad server configuration for emerging platforms
Apr 2013 - Apr 2014
Senior Analyst, Business Operations - Digital Ad Sales
Oct 2011 - Apr 2013
Consultant, Emerging Solutions
- Served as Deloitte’s lead consultant for onboarding of emerging technology solutions, advising clients on cloud-based SaaS platforms, rich internet applications, and change management best practices- Worked with C-Suite to monitor and guide project threads during client’s $1.2 billion post-acquisition integration- Applause Award recipient in recognition for quickly picking up new projects and delivering results
Sep 2010 - Oct 2011
Senior Analyst, Emerging Solutions
Sep 2009 - Sep 2010
Analyst, Emerging Solutions
Jul 2008 - Sep 2009
1 education record
John Ross education
-
Bentley University
FAQ
Frequently asked questions about John Ross
Quick answers generated from the profile data available on this page.
What company does John Ross work for?
John Ross works for DoubleVerify.
What is John Ross's role at DoubleVerify?
John Ross is listed as Sr. Director, Product Strategy at DoubleVerify at DoubleVerify.
What is John Ross's email address?
AeroLeads has found 1 work email signal at @doubleverify.com for John Ross at DoubleVerify.
What is John Ross's phone number?
AeroLeads has found 4 phone signal(s) with area code 646, 212 for John Ross at DoubleVerify.
Where is John Ross based?
John Ross is based in New York, United States while working with DoubleVerify.
What companies has John Ross worked for?
John Ross has worked for Doubleverify, Xandr, Nucleus Marketing Solutions, Viacom, and Deloitte Consulting.
How can I contact John Ross?
You can use AeroLeads to view verified contact signals for John Ross at DoubleVerify, including work email, phone, and LinkedIn data when available.
What schools did John Ross attend?
John Ross holds Bs, Computer Information Systems from Bentley University.
What skills is John Ross known for?
John Ross is listed with skills including Management Consulting, Business Strategy, Analytics, Advertising, Online Advertising, It Strategy, Business Analysis, and Project Management.
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