- Drove Y-o-Y revenue growth of 100%+ and 75%+ during first 2 years on team; grew customer base by 5X- Led multiple teams: Growth, NA Sales, Outsourcing and Analytics.- Partnered with product team to build new products to scale Audience Network to small & medium clients globally.

- Launched Instagram Business Tools: Business Profiles, Business Insights and Small Business Ads.- Scaled the Instagram small business base to 1.5M advertisers (from < 1000) and 8M businesses (from initial launch).- Executed go-to-market on complicated, cross-functional product launches: transition from chronological to ranked feed, merging Instagram and FB ad policies.

- Led a digital advertising and data monetization strategy project for a $50M online publisher- Led a multichannel sales and customer retention project for a 300K member health insurer undergoing 30% price increase and double digit customer churn- Developed a competitive strategy for growth stage (2 years post IPO) consumer internet client - Managed a multi-year direct to consumer marketing transformation (e.g., consumer analytics, digital marketing, telesales) for 250K member health insurer; outperformed annual membership goals by 25%- Drove 20% improvement in online customer acquisitions for leading media company- Redesigned $1.1B customer loyalty and retention program for financial services firm- Managed a digital marketing study to increase online acquisitions by 10% for credit card company

- Raised $750K from Angel Investors - Developed and implemented B2B sales and distribution strategy: conducted customer segmentation and designed all marketing messaging and creatives - Managed sales staff and personally closed key accounts, which generated annual sales of $60K, $200K and $500K during first three years- Created and implemented hiring strategy, including recruiting and training 8 team members- Selected by industry colleagues as a member of the prestigious industry Advisory Board- Co-Managed a retail outlet, generating $150K in sales and achieving profitability in first year