John Humphreys, Mba Email & Phone Number

Denver, CO, US

Charleston, South Carolina, US

Charleston, South Carolina, US

Denver, Colorado, US

Registria is the leader in developing post-purchase ownership experiences for durable consumer brands. From the moment customers open their products, Registria helps brands build high value, lifelong customer relationships. Hundreds of the most recognized brands in the world use Registria’s award-winning technology to onboard their customers. Registria’s.

Denver, Colorado, US

• Given key responsibility to drive acquisition and retention. Led 5 teams analyzing consumer needs, the competitive landscape and emerging technologies to develop strategies that delivered $32M+ annually. Selected.
• Devised and executed acquisition strategies resulting in ~$30M in incremental annual revenue
• Aided in transitioning development methodology to accelerate time-to-market, code quality and improved morale
• Ideated and launched consumer retention program driving $1M annualized profit

Denver, Colorado, US

• Led 3 delivery teams to revitalized a disengaged customer base with low satisfaction through the introduction and optimization of new products and features, a mobile app and site redesign.
• Launched HomeAdvisor’s first mobile app and redesigned site boosting usage and engagement by 76%
• Analyzed market trends and customer behaviors to launch new products that were immediately profitable and consistently deliver HomeAdvisor’s highest satisfaction scores

Golden, CO, US

• Manage a team of 4 Product Managers and 2 Content Managers to increase revenue and profit by focusing on site conversion, consumer experience and retention.Selected Accomplishments:
• Develop the product roadmap and strategy, contributing to a 30% increase in request volume.
• Lead day-to-day management across the consumer product offering, allocating resources, and launch timing within an agile development cycle.
• Optimize site usability and design, driving conversion increases exceeding 10%.
• Initiated social networking outreach and protocol improving brand image and awareness.
• Established a proactive customer outreach program, delivering an improved customer experience.

Golden, CO, US

• With an emphasis on web site optimization, site usability and customer-centric design, my team of 3 Product Managers and I materially improved conversion rates and repeat use.
• Introduced landing page segmentation by traffic source (SEO, SEM, iframe, etc) improving conversions by channel between 5% - 20%.
• Improved online cross-sell efficacy, generating an increase in over 300,000 incremental requests per year.
• Revitalized aging email marketing newsletter, increasing revenue contribution by 65%.
• Created a platform enabling improving B2C and C2C communication.

Golden, CO, US

• Led cross-functional teams and working across all levels to effectively translated business needs and strategies into actionable and profitable product features and enhancements.
• Recognized as the organization's MVP in April, 2005

Golden, CO, US

Aided in the development of retail banking products and services in Romania’s transitional economy. Responsibilities included development of product marketing and launch strategy. Developed brand identity and positioning in conjunction with promotional marketing activities to deliver a consistent, relevant and compelling brand personality.

Mba, Marketing

Study Abroad Program

Ba, Economics