As Vice President at Labour, I oversee the Communications & PR discipline and support business operations at our full-service creative communications agency. Named Small Agency of the Year 2023 and 2021 by the International Association of Business Communicators, we strive to put creativity to work through collaboration, craft, and storytelling. My experience spans a wide range of sectors including tech, food and beverage, alcohol, automotive, consumer goods, healthcare, finance, and real estate. I've had the opportunity to lead multiple award-winning campaigns on behalf of our clients, recognized by the top marketing associations in Canada. Responsible for end-to-end program strategy, development and execution, I love being able to adapt and hone my skills to create tailored plans that deliver on our client's marketing and business objectives. My areas of practice include strategy and planning, integrated marketing, media relations, crisis communications/issues management, social media strategy, content development, influencer marketing, advertising, copywriting, event management, and more. From designing and launching an inaugural COVID-19 advocacy study on behalf of Ontario’s nurses, to piloting the first always on influencer program for a multinational beer brand, and jumping into a producer role for an original content series featuring NHL superstars for Canada's leading automotive marketplace, my career has taken me on some of my greatest adventures to date. Feel free to get in touch if you’d like to chat– I’d love to hear from you.