CCS enables insurers to play at the top of their digital game. With a 35-year track record, CCS is well-equipped to fully understand and meet the challenges of today’s European insurance industry.I worked with internal and external stakeholders to define and communicate the product strategy and to turn vision into reality. I balanced priorities between improving the existing product line and introducing the new one, made sure that plans and timeframes were realistic and supported throughout the organization while facilitating a culture change from a services lead organization to a product one.

Scale Computing delivers fully integrated, highly available IT infrastructure that is extremely easy to manage. Scale Computing's SC//Platform combines the best of cloud and data center with the unique needs of on-premises, local computing.As Director Product & Marketing I was responsible for all marketing activities in Europe, Middle East and Africa. I restructured and prioritized marketing activities, revived relationships with distributors and contributed to partner and regional planning of sales activities.

As general manager of CNS, I transformed our product portfolio into a highly standardized solution for the social housing sector. We changed our products into a SaaS solution based on the latest Microsoft technology. Our customers migrated to the new platform and our services department transformed from technically oriented consultancy to comprehensive services a around data quality, BI and Data Science. Our messaging and pricing strategy have been adjusted accordingly. With these developments, we were able to attract many new customers and strengthen the relationship with existing customers,In 2019, Cegeka acquired a majority stake in CNS. Together, we further expanded our portfolio of customers and our profitability. During my time at CNS, we doubled our revenue and were profitable every year, even while we made significant investments in the development of our product.

As sales and marketing director I was responsible for the sales and marketing of all CNS products, while keeping my responsibilities as product manager and product owner. Together with our account manager and consultancy team leader I planned and executed the sales strategy for new and existing accounts. I carried out product demonstrations and presentations. I also defined the offered solution including pricing, the implementation project and other services.I introduced a new product to the Dutch Social Housing market to measure data quality in operational applications. I defined the product strategy, set the pricing, acted as product owner, and introduced the new solution at customers. During my period at CNS, we sold this new solution to half of our customer base.I made the decision to stop developing our own BI-tool and selected Microsoft Power BI as the tool to base our new solution for Dutch Social Housing on. I planned and executed the retirement of the phased-out products, including defining the last releases and communication to our customers to introduce the new solution and plan migration projects.

As product and marketing manager I was responsible for the strategy and marketing of our products. When I joined, we had just started the rewrite of our BI-tool. I set the priorities for the first and subsequent releases, managed the backlog, introduced the product at customers and partners and created demonstration script. I also wrote the commercial materials such as case studies, product brochures, website content, requirement documents, the support guide and blogs.I defined new releases based on customer and partner feedback, market developments and negotiated with R&D about timing and content. As product owner during the development projects, I was in control of the backlog and made product functionality decisions from the market and customer perspective.

Bridge Incubation represented new, innovative software solutions in Europe. I adjusted the product messaging to make them suitable for our European audience and created the overarching messaging for all products. I trained and coached our internal sales team and partners, presented and demonstrated all products and acted as the point of contact for all product related questions between customers, partners and vendors.

Human Inference is a leading provider of enterprise data quality solutions. As product manager I defined the next major release. I made the decisions on the functionality based on market research and product strategy. I managed the backlog of issues in negotiation with R&D and Services. Furthermore, I selected a third-party vendor to base a new product on and defined that new product. I communicated with Sales, Marketing and customers for the introduction of the new release. I also created sales materials and presented the new release at events.

Worked for corporate marketing, while living in Europe. Responsible for defining the strategy for integration with SAP And the Dynamics division for the Corporate Performance Management unit, Managed market research and represented Microsoft BI at internal and external events.

I managed go-to-market projects for new products and releases. This included running beta programs comprising of recruiting external beta testers, communication of test results to R&D and lining up reference customers. I was responsible for external and internal readiness through sales training for internal sales reps and partners and coordination with other stakeholders like marketing, services and country management.I carried out market analysis for markets outside of North America and represented ProClarity at events. Furthermore, I was the point of contact for EMEA regarding commercial product related issues and I managed localization projects.

I joined Hyperion just after they acquired Essbase, I made sure the sales organization was up to speed on the products that were acquired and any new releases. I was also part of the release projects to make sure all departments in Europe Middle East and Africa ready on time.

Implemented Pilot Software's solutions at customers and worked with sales reps as a pre-sales consultant.