Under Noah Garden Centre division.• Devise and review marketing plans on a yearly and monthly basis• Conceptualize social media strategies and content marketing strategies to build a brand presence• Plan and execute paid marketing campaigns such as Facebook Ads and Google Ads • Analyse marketing campaigns’ performance to derive actionable insights• Conduct competitor analysis, market research and website audit to uncover gaps and opportunities for growth and success • Oversee the implementation of campaigns and scope of work – SEO, keyword research and content marketing• Maintain close communications with vendors and key stakeholders while clearly defining marketing objectives • Website management and optimisation (SEO) via Shopify

Skills for Good, a youth-led social enterprise that matches skilled volunteers to meaningful projects with social organizations, striving to drive social change amid and beyond Covid-19. In the marketing team, I focus on designing marketing collaterals, optimising our website through SEO, and engaging in email marketing for volunteer recruitment. Our target outreach includes but not limited to undergraduates, alumni, school offices and societies, as well as industry professionals.

• Designed marketing collaterals including event banners, flyers, and standees• Prepared content and infographic for email marketing• Prepared presentation decks for funding projects, workshops, and learning journeys• Assisted in managing an exhibition at Marina Bay Sands Expo & Convention Centre

• DP Green is a landscape architecture firm based in Singapore that provides an integrated multidisciplinary design service.• Collaborated closely with my internship supervisor on design proposals for development projects located at Qatar and China using Adobe Photoshop and MS PowerPoint.