Jiayi Weng Email & Phone Number

Shanghai, China

Shanghai, China

⚫ Spearheaded retail initiatives that included strategic customer tracking, brand marketing campaigns, and personalized event invitations, which collectively revitalized Client Engagement/UPT/OTO and achieved a 20% Sales uplift. Simultaneously,integrated on-trend fashion styling into client consultations, positioning myself as a trusted fashion advisor, while successfully managing my personal sales account to exceed targets by 25%.⚫ Spearheaded a retail team at Ferragamo's SHQTTK and SHLA stores, achieving 100% of store targets for two consecutive months, and personally surpassing my individual target by 179% in the sixth month. This success was attributed to innovative sales strategies and exceptional team leadership.⚫ Utilized Excel to efficiently manage the candidate list for sales training courses across 67 stores and preliminarily formulated the annual training budget, optimizing the allocation of training resources.⚫ Monitored and reported on the performance of the personal WeChat Channel & Red sales account, calculating customer engagement rates and analyzing content creation strategies. This data-driven approach led to more effective content marketing, resulting in higher OTO conversion.

Shanghai, China

1. Executed various Ali IP campaigns (CEO Comes, Tmall All-Star, New Live, Star of the Night) & Self-run theme events for the live-stream showroom of Unilever Tmall Flagship Store, effectively improved the public-private traffic and brand power; during the 618 promotion, GMV exceeded 6,739k RMB, increased 62% compared with the same period the last year2. Negotiated the budget and the offer of samples with marketing to be used in shopper activation program and then developed a channel and retailer proposal for the budget based on strategic fit, brand equity development, customer agenda and size of the prize3. Conducted the short video content marketing project by arranging the content script, quantity and shooting method4. Made the content performance data focusing on the transaction (the total guided transaction was 1.5 million RMB, and the ROI was +130% vs. ordinary content advertising); intuitively analyzed the life cycle of the content advertised through an excel graph5. Communicated with e-commerce sales department to configure product bundles, pricing and coupons; 4 SKU CVR (clicks to purchase) with single coupons increased and became the Top 10 SKU in sales6. Optimized overall store page's layout design targeting different TA (new & loyal customers & members & fans) for better AIPL conversion

Shanghai, China

1. Participated in the implementation of the whole New Employee Orientation, coordinated the time of trainees to arrange the training schedule, communicated with the training venue & materials at MH Academy2. Reserved training meals and shuttle buses for market visits (to supermarkets, KTV, and clubs); became the primary master of the company’s product portfolio, got familiar with the brewing process and product characteristics of Spirits, champagne, sparkling wine, etc.3. Managed and optimized daily liquor & wine inventory in and out according to different HR training, met campaigns demand of vendors and accelerated budget building process by using MHD Financial and Legal tools

Shanghai, China

1. Studied the operated expenses and got familiar with the general situation of ATL and BTL business of the bar2. Analyzed market activities and sales feedback of offline retail, and proposed suggestions for operation optimization

Shanghai

Master’S Degree, Marketing&Digital Media

Activities and Societies: London track- entrepreneurship

Human Resources Management And Services

Bachelor’S Degree, Human Resources Management/Personnel Administration, General