The Hong Kong-Shanghai Youth Association is a NGO established in Hong Kong in 2009.The association aims to gather the strengths of distinguished individuals from all sectors of society, using Shanghai as a window, to play a role in promoting exchanges between the two regions and deepening the younger generation's understanding of China.-Create, edit, and publish engaging and informative posts, articles, and multimedia content to maintain a consistent and compelling brand voice-Drafting various activity plans, official documents, and speeches-Collaborate with cross-functional teams to ensure content is accurate, relevant, and supports ongoing campaigns and initiatives.

Under the challenge of VBP and limited budget, successfully improved the coverage of low-tiers HCPs and explored the new business opportunities.【Lead Coronary HCPs Multi-Channel Digital Transformation Project】FY23 Marketing and Communications Excellence Award (MCEA) Greater China Individual Winner- Lead a cross-department team of marketers, business intelligence and IT to launch first-ever digital engagement platforms for 3,000+ registered HCPs in 6 months- Increase HCPs engaging frequency by 7 times through 112+ original contents and videos by means of hyper-personalization - Restructure digital activities journey to increase the average watching time by 27 mins and 12 average browse pages- Establish a CMS database to identify 419 extra hospitals/sales leads【Lead HTN Innovative Therapy (RDN) and Baidu Healthcare Strategic Cooperation Project】First-ever cooperation model in Medtronic- Extend awareness education for new therapy, identify potential patients to GSR (a global research) to speed up the clinical trial process and brainstorm new and innovative digital solution and strategies- Guide with Baidu team to launch the project, resulting in 18 million traffic, 100K click rate and cultivate 20 potential patients- Bridge these resources with the key account hospital to accelerate the process of RDN COE establishment.【Internal Communication】- Lead to build up E-WeChat serving 220+ employees and enhance sales business ability, deliver marketing initiatives and cultivate team culture- Implement internal communication planning and execution for online meetings or activities on a yearly basis of around 10

As a legacy corporation, sprung various innovative digital initiatives to business.【Tailor-made Innovation Center-OpenX Lab】- Implement innovation center`s strategy, planning and models- Coordinate with 6 internal units and external partnerships ( EY\Ali-Cloud\P&P\VCs) to co-create the vision and framework 【Digital Transformation】- Drive the usage of digital products (RPA, Auto-Robot, E-WeChat, Data Security Gaode Taxi) to improve employee productivity and experience- Develop and implement digital and technical training planning and execution for online and offline on a yearly basis of around 10

-Develop cross-platform brand and content campaigns across WeChat, Zhihu, TikTok and Baidu channels-Contribute to selling out 250+ home ventilators and 150+ masks through audience targeting and hyper-personalization-Create data reports to share with cross-functional collaborative partners from the Marketing, Commercials, Sales and IT teams

- Customize and implement customer service journey for 2 new products to accelerate sales and market share- Develop brand norms to standardize brand image for all channels- Build 1 official website for more traffic and perform SEO & SEM to improve target audience reach and cultivate 100+ sales lead monthly- Manage the call center with 10 team members and improve service level to 95%

- Lead a virtual team to iterate CRM system to 2.0 and manage 120+ stores sales and 10K+ customer information - Develop an automated system to maintain customer after-sales service to increase the sales of masks and supplies by 15%- Develop and implement O2O service model which is the first-ever in the industry for Tmall flag shop and create a new revenue steam to stores- Develop and implement training and examination for stores to increase the sales capability and turnover rate by 65% on average

- Lead a cross-department team of commercial, customer service and IT to launch first-ever CRM system for 20+ dealers- Build 1 official WeChat account for customer engagement and services- Build 1 official WeChat account for dealer management and sales work stations- Provide decoration, training and management supporting to 25+ stores

- Handle 30+ cases daily on average with 98% meeting client expectation- Provide regular routine care to 50+ customers/day through satisfaction survey calls- Support and provide call data to facilitate the completion of regular team reports

- Handle 70+ cases daily on average with 95% closing orders within 48h- Coordinate several departments to investigate complaints and solve compensation