Jiachen Sun Email and Phone Number

• Theme planning and copywriting for JD Toplife and JD APP, covering fashion, accessories and lifestyle.• Copywriting for luxury jewelry brand Mappin & Webb WeChat official account.• Feature writing and interviews for magazine The Plant Part.• In-depth writing for WWD.

• Responsible for textual outputs of the Marketing Department, including content publishing and scheduling on social media platforms, drafting press releases, brand promotion activities, and project collaborations.• Operated and maintain official social media platforms, developed campaign plans, and allocateed budgets effectively to ensure promotional effectiveness. The readership and followers had shown a stable growth trend since the operation started.• Participated in various marketing activities, prepare required materials, wrote key messages for events, and provided on-site support such as orderings, promotional events, art collaborations and shooting proposals.• Participated in brand rebranding, organized brand cultural and visual content, and created a new Brand Book.• Created a brand archive from scratch, established an archive framework, and organized and updated historical data from the past 30 years.• Other tasks: communicated across departments, provided textual support for other departments and business expansion activities, facilitated contract approval and payment processes etc.

• Responsible for the content update, operation and maintenance of all MoCA media platforms and official website; planning media schedules, writing and editing exhibition introductions, event reviews, artist interviews, etc. Participated in the planning of two online lectures.• Established MoCA's new content section "INTRO", determined the topics and layout, wrote 110+ art notes, 15 in-depth fashion articles and young artist interviews, gained 5.5k followers on MoCA WeChat official account.• Participated in curation, including doing research, contacting artists to communicate ideas and follow-up, providing creative ideas for the exhibition; during the exhibition, provided tour guides, received media representatives and assisted the exhibition department.• Other administrative work such as resume reviewing, intern recruitment, etc.

• Copywriting and typesetting for brand's newsletters• Responsible for brand's promotion and publicity• Conduct market research and SWOT analysis

• Learnt about information on the operations of the retail store and fashion retailing, meeting customers’ needs.• Served customers and assisted with clothing displays and replenishment when necessary.

• Responsible for online maintenance of the App’s WeChat platform and wrote and edited articles concerning the app.• Took charge of statistical work and collating activity reports, providing supporting services for other colleagues.

• Led teammates to accomplish reports on target clothing brands and participated in weekly presentations.• Translated English references to Chinese and supplied missing ones, mastering skills in typesetting and phototypesetting.