Jiah Park Email & Phone Number

Seoul

Focus in developing unique brand identity strategy for start-up and small businesses.

San Francisco Bay Area

Established the branding, packaging, and design strategy for a Korean-inspired craft beer, raising $470K in the first year. Developed design system, templates and guidelines for marketing, sales and social material. Secured prestigious awards, including the Red Dot Award (Branding) and Creative Communication Award. Led event aesthetics (e.g. Chimaek Festival) and designed branded merchandise like glassware and apparel to enhance brand loyalty and visibility.

New York, United States

Directed visual branding and art direction for luxury companies (i.e. Bonhams and Asprey), managing campaigns from concept to market implementation. Oversaw photoshoots, marketing material production, and environmental design while managing projects end-to-end. Represented the creative team during client presentations and collaborated on timelines and action plans alongside creative director and account team.

Developed and executed branding campaigns (i.e. Erno Laszlo and Related Companies) from research and concept creation to market implementation. Crafted marketing strategies and oversaw print and advertising production. Streamlined design archive systems and oversaw company’s social media content development.

Seoul, South Korea

Role taken on during dissertation for Masters program. Designed and launched brand identities and social content for Perrier, Snapple, and Goodnight targeting the Korean market. Collaborated closely with Marketing Director and Brand Managers to align creative strategies with business objectives.

Seoul, South Korea

Managed the complete design process from ideation to final delivery, working closely with Marketing and Sales Director while liaising with external vendors. Delivered comprehensive guidelines and marketing material to help implementation of brands into Korean market. Notable brands include Bernini, Armand de Brignac, and Luc Belaire.

Seoul, South Korea

Affiliated as Junior Designer to Men’s Health Magazine (Korea)

Osaka, Japan

Upgraded design material of UNEP's International Environmental Technology Centre in Osaka. Work included infographic development, visual concept design, unified template development, print and poster design.

Master Of Arts (Ma), Arts And Cultural Management, Merit

Activities and Societies: King's College Asian CCI Research Society

Bachelor Of Arts - Ba, Ba (Hons) Graphic Communication Design, Upper Second Class Honours

CSM Korean Society

Foundation Degree, Art And Design, Merit

Attended Central Saint Martins College of Art and Design