Jiajin Li work email
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Jiajin Li personal email
An information architect by education, a market researcher by profession and a podcaster by accident.- Experienced in Product Management, Entrepreneurship & Startups, UX Research, and Account Strategy. I’m keen on working in the sweet spot between strategy and delivery and to get closer to the “how”. My enthusiasm for story-telling and business analysis is something I hope to bring to the company. It’s always "passion o’clock" in case-based analysis and business game-theory scenarios for deconstructing client problems and identifying and innovating solutions.I have a strong interest in market research, product development and interactive design. In my role doing marketing, research, and insights, I have the opportunity to act as the voice of the people buying our products and help guide decision making. Overall, I always have ambitions, customer interest, trade-off and self-motivation to drive for result.My shortform playground: https://product-thinking.github.io/Highlights:- Shortlisted for the Product Innovation category of the Real Innovation Technology Awards (RITA) 2024 with my team- Received full scholarship from Watson Institute's Accelerator 2022- Finalist at Alibaba Global Digital Talent Challenge 2021- Being awarded second prize at Young Sustainable Impact personal project 2020- Being awarded first prize at Dublin Techstars Student Startup Weekend 2020
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Technology ConsultantAccentureLondon, Gb
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Business Architecture AnalystAccenture Nov 2022 - PresentLondon, England, United Kingdom
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User Insights StrategistDreamteam Design Jan 2023 - PresentLondon, England, United Kingdom- Collaborated across business and technical teams to create user personas and translate insights into actionable user stories, enhancing development alignment with user needs and improving feature adoption.- Organised and led an 80-person event featuring a keynote and workshops to introduce the redesigned university app, enhancing campus engagement and encouraging beta downloads. -
Project AssistantDreamteam Design Sep 2022 - Dec 2022London, England, United KingdomManaged the design and organisation of a coherent, inclusive, vibrant and distinctively Impeiral Welcome Week that meets students’ expectations and needs.
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Co-FounderAthena Stirring Stick Mar 2022 - Dec 2023London, England, United Kingdom -
Business Intern-Google Customer SolutionGoogle Sep 2021 - Nov 2021Shanghai, China- Built media plans and brand stories for cosmetics brands and fashion brands by conducting industry and competitive research on the most searchable keywords, popular trends, and creative materials during Halloween and Black Friday.- Acquired new Chinese exporters/agencies to go overseas with Google solutions focusing on DTC & E-commerce clients. Assisted in Google’s Partner Expansion & City Coverage Planning by analysing category sales performance and completing evaluation methodology with key metrics (business health, reachable customers, and team structure). -
Product Manager Intern For Taobao LiveAlibaba Group Jun 2021 - Sep 2021Hangzhou, Zhejiang, China- Explored consumer needs and preferences in the basic interaction of live streaming, and provided strategy for different types of lucky draw (voting, password, quiz, friends invitation), improving the broadcasters’ penetration and the participation rate of users, with the average number of times per day reaching 8000, and the sharing return rate reaching 40% per day.- Tailored creative content ideas to key themes like Tokyo Olympics and Double 11 Shopping Festival aligned to the characteristics and segmenting of local users, sorted out and precipitated reproducible content marketing play (short video/live with goods), increasing average watch duration time and retention rate. -
Product OperatorTiktok Feb 2021 - Jun 2021Shanghai, China- Managed TikTok’s Content Insight Platform that enables operators to oversee their content and discover trending topics.- Optimised the platform’s metrics system to evaluate content creators’ impact by defining a growth metrics framework and designing related data pipelines, used in executive reports to shape creator engagement policies.- Developed requirements processes and collaboration mechanisms with local operations teams, increasing the reach of announcements to 75% of the target audience. -
Overseas User AnalyticsBytedance Sep 2020 - Feb 2021Shanghai, China- Developed and organised key marketing campaigns and events. Provided substantiated recommendations on the UI/UX design of the homepage and H5 activity page.- Implemented new user retention strategies based on analysis and research of users’ psychological output and profiles.- Executed SEO tactics to increase the ranking of the website in organic and the conversion rate of downloads through evaluation of keyword performance, search engine referrals, site traffic and backlinks. -
Quantitative Research Analyst InternIpsos Jul 2020 - Sep 2020Shanghai- Conducted FMCG industry analysis, analyzed statistical results with Excel and completed reports. - Designed and executed quantitative user research on detailed product/service planned to spend in 2020 Consumer Sentiment & Behavior Tracking Study; Forecasted future consumer goods market trends, changes and developments.- Evaluated the effectiveness of marketing campaigns by analyzing the size and composition of the audience base and the reach and frequency of brand impressions; Offered detailed competitive intelligence and insights to the clients. -
Steam Fellow (Innovation Fellowship)Ucd Innovation Academy Oct 2019 - May 2020County Dublin, Ireland- Worked on an innovative project with a group of 12 people from various backgrounds backgrounds across STEM and Arts fields.- Made a video with underwater effect (as a sea-level tracker) and created an immersive mixed reality.- Combined the latest interactive wall technology with art, music, empathy, research, anthropology and storytelling to build memorable artistic pieces representing the journey and culture of the Innovation Academy. -
Qualitative Market Researcher InternKantar Jun 2019 - Aug 2019Shanghai City, China- Established user model by gathering primary data on markets, competitors and customers through database and in-person interviews.- Worked with the case team to derive insights, conclusions and recommendations based on the analysis. - Conducted qualitative user research on new features for myBMW mobile App, targeted user pain points and worked on personas and user journey.- Supported numerous design-thinking workshops and delivered qualified outputs to clients.
Jiajin Li Skills
Jiajin Li Education Details
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Strategic Marketing -
Information & Social Computing -
English Language And Literature, General
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Social Entrepreneurship -
84/100 -
International Project Studies -
Ningbo Huamao International School90/100
Frequently Asked Questions about Jiajin Li
What company does Jiajin Li work for?
Jiajin Li works for Accenture
What is Jiajin Li's role at the current company?
Jiajin Li's current role is Technology Consultant.
What is Jiajin Li's email address?
Jiajin Li's email address is ji****@****ure.com
What schools did Jiajin Li attend?
Jiajin Li attended Imperial College London, University College Dublin, University College Dublin, Watson Institute, Peking University, Kajaani University Of Applied Sciences (Kamk), Ningbo Huamao International School.
What skills is Jiajin Li known for?
Jiajin Li has skills like Multitasking, Marketing, Public Speaking, Time Management, Brand Management, Customer Insight, Consumer Products, Project Management, Cross Functional Team Leadership.
Who are Jiajin Li's colleagues?
Jiajin Li's colleagues are Poornima R S, Leo Joseph Christy, Brylle Caraquel, Prasandh K., Dhana Lakshmi, 钟细昌, Lavanya Jalari.
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