Jiajun Han Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

Paris, Île-De-France, France

Project Management• Pedagogical design and campaign activation of trainings, reaching 20,000+ employees globally• Support on communication, facilitation and management of learning seminars online and offline• Data tracking, KPI monitoring and analysis on learning programs’ performance

Paris, Île-De-France, France

Strategy Planning & Account Management:• Account management, presenting and acting as key point of contact to various clients 2C (beauty, beverage, electronics) and 2B (robotics, finance, aviation) industry• Strategy planning, developed brand platform, brand books, visual guidelines, media playbooks and creative briefs• Conducted brand profile analysis, benchmark analysis, market trend analysis and organized brand workshops

Chaoyang Qu, Beijing, China

Marketing Strategy:• 360° marketing planning for brand launch and new products & services, exceeding annual revenue KPI by 50% with over 30% profit growth• CRM planning for VIP clients, which led to over ¥3 million sales revenueCommunication:• Corporate social media accounts management, accumulating over 500,000+ online followers• Cross-digital-platform media planning for live streaming concerts, receiving over 430,000+ views• Social media contents creation… Show more Marketing Strategy:• 360° marketing planning for brand launch and new products & services, exceeding annual revenue KPI by 50% with over 30% profit growth• CRM planning for VIP clients, which led to over ¥3 million sales revenueCommunication:• Corporate social media accounts management, accumulating over 500,000+ online followers• Cross-digital-platform media planning for live streaming concerts, receiving over 430,000+ views• Social media contents creation (editorials, posters, and videos), responsible for copywriting and layout designMarketing Analysis:• Consumer insights obtained through competitor analysis and qualitative interviews• Social media activities & performance analysis and consumer trends report• Retail sell-in & sell-out data (online & offline) analysis monthlyPublic Relations:• Led a team of five to hold bilingual international events, and interviewed by newspaper People's Daily • Organized Chinese music concerts to the Minister of Culture of China in the National Center for the Performing Arts in 2017, and to the Deputy Prime Minister of Russia, Tatiana Golikova, and fellow government officials in 2018 Show less

Beijing City, China

Social Media:• Wrote 100+ social media copies for HPE social media account in IT-industry appropriate tone and mannerEvent Planning:• Planned HP consumer laptop product launch event and wrote newsletters, receiving 50,000+ views on WeChatStrategy Planning:• Pitched for Airbnb's brand localization campaign, won and launched the O2O promotion campaign, receiving 100,000+ online views and offline participation

Zhuhai, Guangdong, China

Entreprenuership:• Launched the Joint Advertising Agency, a student-run, student-led advertising agency, managing projects for clients • Conducted market research, competitor analysis, positioning, branding, briefing, copywriting and pitching

Master, Communications, Media And Creative Industries

Summa Cum Laude (top 2% of the class with the highest distinction)

Bachelor Of Arts, Public Relations And Advertising

First Class Honours Scholastic Awards (top of the class) & Chinese National Scholarship (top 5% of national students) Golden Award.