Jiakang (Sam) Chen Email & Phone Number

Boston, Massachusetts, United States

• Led institutional marketing team to analyze quarterly webcast reports, traffic, and SEO performance to understand user behavior and improved audience participation by 50% in the fourth quarter of 2019.• Participated in several go-to-market initiatives and collaborated with digital marketing team to support campaign development, execution, and reporting to improve institutional relationship management. • Managed and updated content of the firm’s largest internal site for institutional investors by using Adobe Experience Manager and Dreamweaver software. • Assisted with the organization of monthly marketing events and activities with 5 firm’s worldwide offices, including United States, Canada, Australia, Singapore, and United Kingdom.• Designed weekly internal newsletter that was distributed to global institutional marketing and sales teams.

Boston, Massachusetts, United States

• Developed new business via outbound sales calls and emails to introduce the prospect to the YWU’s mentorship program. • Generated leads and established brand image by using social media platforms such as Facebook, Instagram, Twitter, LinkedIn. Increased overall followers by 28% within 6 months.• Maintained scheduling of inclusion opportunities in campus activities for young adults participants with disabilities and achieved a 97% participants’ satisfaction rate on the program.• Complied data about quality of life assessments for participants and established individualized support for mentees and student mentors. Processed more than 2,000 records during tenure and helped 90% participants find the mentors.• Liaised with Boston Public School Special Education to assist in client communications and onboarding process.

Greater Boston Area

• Organized 12 events for Global Experience Office and engaged with students to grow their interest in study abroad.• Highlighted GEO and student abroad/global Co-op opportunities during class visits and campus tabling events.• Managed GEO events such as pre-departure orientations, student panels, and exchange student events.

Master Of Science - Ms, Marketing Analytics, 3.74

Activities and Societies: Dean's List, Simon Marketing Association, Simon Vision Consulting

D'Amore Mckim School Of Business, Bachelors Of Science In Business Administration, Dual Concentrations: Marketing And Business Analytics, Minor: Psychology, 3.50

Activities and Societies: Dean's List, Marketing association, Econpress, Mixed Student Union, Intramural Soccer

Dialogue Of Civilizations Program, Chinese Culture And Architecture