Jiakang (Sam) Chen Email & Phone Number

Boston, Massachusetts, United States

• Led institutional marketing team to analyze quarterly webcast reports, traffic, and SEO performance to understand user behavior and improved audience participation by 50% in the fourth quarter of 2019.
• Participated in several go-to-market initiatives and collaborated with digital marketing team to support campaign development, execution, and reporting to improve institutional relationship management.
• Managed and updated content of the firm’s largest internal site for institutional investors by using Adobe Experience Manager and Dreamweaver software.
• Assisted with the organization of monthly marketing events and activities with 5 firm’s worldwide offices, including United States, Canada, Australia, Singapore, and United Kingdom.
• Designed weekly internal newsletter that was distributed to global institutional marketing and sales teams.

Boston, Massachusetts, United States

• Developed new business via outbound sales calls and emails to introduce the prospect to the YWU’s mentorship program.
• Generated leads and established brand image by using social media platforms such as Facebook, Instagram, Twitter, LinkedIn. Increased overall followers by 28% within 6 months.
• Maintained scheduling of inclusion opportunities in campus activities for young adults participants with disabilities and achieved a 97% participants’ satisfaction rate on the program.
• Complied data about quality of life assessments for participants and established individualized support for mentees and student mentors. Processed more than 2,000 records during tenure and helped 90% participants find.
• Liaised with Boston Public School Special Education to assist in client communications and onboarding process.

Greater Boston Area

• Organized 12 events for Global Experience Office and engaged with students to grow their interest in study abroad.
• Highlighted GEO and student abroad/global Co-op opportunities during class visits and campus tabling events.
• Managed GEO events such as pre-departure orientations, student panels, and exchange student events.

Master Of Science - Ms, Marketing Analytics, 3.74

Activities and Societies: Dean's List, Simon Marketing Association, Simon Vision Consulting

D'Amore Mckim School Of Business, Bachelors Of Science In Business Administration, Dual Concentrations: Marketing And Business Analytics, Minor: Psychology, 3.50

Activities and Societies: Dean's List, Marketing association, Econpress, Mixed Student Union, Intramural Soccer

Dialogue Of Civilizations Program, Chinese Culture And Architecture