Managed data and innovation driven projects of key clients from FMCG, home appliance, apparel industries across platforms such as Tmall, JD, Douyin and XHS.

- Generated business oriented solutions via quantitative and qualitative research on industry structure, brand performance and consumer preference- Led Cooperation with platforms and co-created algorithm-driven model and customized strategy riding on big data- Generated and presented consumer strategy for KA pitch

Managed eCommerce data assets of luxury beauty brand and helped achieve the business goal of one billion in D11.- Analyzed the store performance incl. product sales, consumer penetration and media efficiency, and reported solution to clients- Generated a wholistic business plan before and after campaigns to break down GMV objectives to actions and assess the effectiveness of investment- Conducted content diagnosis on brand’s social accounts and created matrix to elevate efficiency of content creation and KOL selection

Generated brand strategy for global clients in skincare, sports and FMCG industry on eCommerce and travel retail channels.- Created eCommerce store concept and content strategy based on integration of brand positioning and consumer insight by conducting consumer research, user journey walkthrough and competitor study- Generated integrated communication strategy for rebranding, product launch and campaign wise projects to bridge the business objectives and creative ideas- Presented to global clients marketing and retailing trends and industry best practices to open up more business opportunities