Jiaming Dong Email & Phone Number

Shanghai, China

• Discovered the types and needs of cross-border merchants and help the team prepare 15+ commercialization project proposals for the customers；
• Assisted advertisers to regularly maintain advertising data of IP project and provide insights into social media operations；
• Liaised with 50+ overseas merchants to help handle platform settlement, advertising qualification review and other operational issues.

Jing'an District, Shanghai, China

• Monitored brand business indicators daily(such as GMV achievement, ROI status, media consumption and performance, search index, etc.);
• Responsible for the monitoring and analysis of performance advertisements (such as SEO and SEM） and providing the team with search keyword position strategy;
• Participated in the platform’s D11 promotion, used A/B testing to analyze content materials‘ CTR and ROI, monitored and optimized the design to attract more consumers.

Shanghai, China

• Participated in the creation and implementation of the SKIPPY's 90th anniversary campaign（especially the offline mini shows and tasting activity ）and promote pop-up cooperation projects, etc.;
• Led the Xiaohongshu always-on media projects and brand official account release work, participated in the establishment of a KOL pool, processed a total of 1k+KOL data. Cooperated with KOLs help the official account.
• Responsible for the collection and integration of competitive product information for biscuits and egg rolls products which would be announced, and created a category price pyramid model for the strategy of pricing.

• Co-create a mobile application that intelligently helps users decrease their food waste
• Used data on global food waste and from our nationwide user survey to inform our strategic business decisions🎯 Our Vision: to change people's attitude towards food to realize a world that has zero food waste (SDGs 12.

Bachelor'S Degree, Food And Beverage Management/Hospitality, 3.79/4.0

2022 & 2023 Dean‘s Honor List

Master'S Degree, Commerce