Ecommerce Media
Jing'an District, Shanghai, China
- Monitored brand business indicators daily(such as GMV achievement, ROI status, media consumption and performance, search index, etc.);
- Responsible for the monitoring and analysis of performance advertisements (such as SEO and SEM) and providing the team with search keyword position strategy;
- Participated in the platform’s D11 promotion, used A/B testing to analyze content materials‘ CTR and ROI, monitored and optimized the design to attract more consumers.