• Assist in the development of 5Y company strategy through providing business & customer insights, and set landing decomposition based on both internal capability and external market trends. • Conduct market research and customer analysis to provide business suggestions. Build customer segmentation and define differentiated strategy for attract and retain, to support healthy business growth.• Empower retail teams by providing periodic reports as well as latest customer & market insight, assist in the improvement of business efficiency and integrity.• Responsible for CRM function across all channels, enriched Coach CRM program by developing, planning and implementation of both online and offline CRM campaigns.

• Supported a local leading private company to launch operation transformation from its Power BU and wrap up for its new power plant, help client to implement strategic purchasing process by delivering capability training, providing user-friendly model, and designing function organization changing plan• Participated in the topic of Digitalizing the Future of BCC Sourcing, took part in McKinsey's Practice Olympics competitions, advanced to cross-Practice regionals out of 100+ global teams with over 80% elimination

• Helped a European apparel company run their operation diagnostic, conducted price benchmarking across regions and categories, better understood their sourcing performance and give more transparency about their sourcing practices in China, Bangladesh, India and Southeast Asia; Analyzed saving potential and risk of launching RMB cross-border trade settlement• Supported a leading global resources company to develop a perspectives on the future trends and opportunities in low-cost country sourcing of their OPEX needs, i.e. OCTG, conveyor belt, chemicals, PPE etc. in their mining and oil & gas businesses• Assisted a North American DIY retailer in procurement driven cost reduction through improved global sourcing and quality management, successfully achieved ~15% avg. saving in wave 1 and ~23% avg. saving in wave 2 by relocating spend, supplier reshuffling and order combination • Took lead of the Sourcing Risk work stream of Global Sourcing 2.0 KIP and expanded team offerings. Led external vendor to develop Global Sourcing Risk Heat Map™ on iOS system; Built Global Sourcing Risk Report as a complement to the APP to cover the prior blank area and expand team product portfolio • Identified reusable knowledge and contributed codified standalone knowledge nuggets – Upload 7 KNs and 5 PDs; Took part in building PSM in a box – a full-set of client capability building material in PSM• Generated idea, establish fundamental methodology, lead discussion and team problem solving session of developing a web+iOS-based tool named Global Sourcing Radar™, which leveraged big data to provide one-click sourcing potential analysis

• Helped a Latin American food company rebuild their supplier base in low-cost countries through developing category strategies, and optimized cost competitiveness of indirect categories by ~14%; Facilitated the design and setup of International Procurement Organization in Shanghai within 5 months• Supported on preparing team EM guide deck, regulated standard team offering template and research approaches