Jiaming Yang Email & Phone Number

Henan, China

During my GAP year, driven by curiosity about the guesthouse industry and the desire to meet diverse guests, I developed and executed a plan covering location selection, design, and recruitment. I focused on market research and pricing strategies to ensure smooth operations.To address reduced traffic, I applied my data analysis skills using Excel and simple calculations to implement differentiated pricing, which successfully increased sales. Additionally, I introduced cultural products during the off-season, enhancing customer experience and boosting revenue. This experience deepened my understanding of customer needs and fueled my curiosity further.

Henan, China

While running the guesthouse, I also worked part-time in marketing for a local outdoor company as an outdoor enthusiast. I invested in and contributed to the development of a company specializing in hiking tour activities. I led marketing efforts through social platforms like Xiaohongshu and WeChat to promote services and engage potential customers. Within one year, I achieved 100% growth in membership, significantly enhancing brand awareness and customer engagement. I continuously optimized marketing strategies and event planning to drive sustainable long-term growth for the company.

Henan, China

Project description: A self-study room is a space that offers a quiet environment for students and professionals, primarily providing seat rental services. Equipped with desks, chairs, and internet access, it helps users focus and work or study efficiently.In this project, I used Python and Excel to collect sales data from the Meituan merchant backend and analyzed the performance of various products, significantly enhancing my data processing and analysis skills. I also managed marketing content across multiple social media platforms, using Python to extract key marketing data that informed strategic decision-making. By interpreting the data, I wrote analytical reports and assisted in designing and refining marketing plans.During the expansion of the self-study room chain, I primarily relied on data from the Meituan merchant backend to analyze market demand, customer flow, and competitor activity. This allowed me to accurately target suitable locations and pricing strategies for expansion. Through thorough market research and understanding customer needs, I successfully grew the self-study room business to five chain locations. Additionally, when exiting the business by selling the study rooms, I honed my negotiation skills, ensuring a smooth handover and a favorable outcome.

Henan, China

Market Analysis: Collected data on competitor brands in a specific market by tracking the number of stores and sales figures.Data Management: Utilized Excel and SQL to store, organize, and manage data for efficient future access.Data Interpretation: Reviewed marketing reports and interpreted the correlation between data and findings.

Henan, China

Financial Accounting: Assisted campus accountants in processing financial data, including using Excel for account confirmation, data summarization, and generating financial reports.Accounting Operations: Gained familiarity with basic accounting operations, particularly fund flow recording and reconciliation, with a focus on utilizing Excel for data processing and analysis to ensure the accuracy and completeness of financial information.

Henan, China

Project Audit: Assisted in following up on the Zhoukou shanty town reconstruction audit project by organizing and analyzing project data using Excel, and generating reports for the project supervisor.Material Management: Responsible for organizing and classifying project materials, recording and analyzing data from field visits using Excel, verifying the authenticity of original materials, and ensuring the compliance and completeness of submitted documents.Intern Management: Assisted the project supervisor in managing intern attendance, coordinating work assignments, and monitoring progress to ensure the project stayed on schedule.

Master Of Science - Ms, Marketing Analytics

Bachelor Of Business Administration - Bba, Business Administration, 85.64

Activities and Societies: Member of the Innovation and Entrepreneurship Club | Tennis team member During my time at SIAS, I developed.