Product Planning• Develop Ballard China and Joint Venture (JV)’s fuel cell product portfolio, product requirement and competitiveness analysis• Responsible for product synergy between Ballard HQ and JV, through Ballard localization project and JV product export business to maximize efficiency and benefitBusiness Development Support• Lead Fuel Cell Demonstration cluster orders bidding and application• Define product proposal during business development• Establish & maintain customer relationship and explore new business opportunitiesMarketing Intelligence• Analysis market, technique trends, product cost, policy etc.• Output market insight to HQ side monthly and lead Ad-hoc marketing projects Market Requirement Definition. • Customer visit and query to study customer requirement• Output MRD includes product specification, lifetime, TCO, application, maintenance etc.

In PSA, I began to lead a team, they gave me strong support and make us could achieve the goals again and again. It's an agile, high efficiency, collaborate teamMy responsibilities are:Team management• Lead team to complete daily work and temporary tasks, create work plans and distribute work arrangements, improve work process and teamwork efficiency Market Analysis• Analyze industry development includes macroeconomic, policy, key competitors’ strategy, customer evolution etc.• Segment definition. Segment total products in market, according to body type, size, price, brand premium etc. to identify the key target and position for self-owned product• Medium - & long-term forecast in terms of overall market size and structure etc.• Track the evolution of competitive pattern to identify new market opportunities• Consulting agency management, docking with external agencies such as State Information Center, Ways, CATARC, Nielsen etc., collaborate and output research reports• Ad-Hoc marketing projects. Such as BEV Dual-credit calculation, success reasons of top sell competitors, vehicle safety functions etc. distributed from top managementLight Commercial Vehicle Business Product Planning• Conduct LCV Product Portfolio. Based on market analysis and PSA global product plan, establish China LCV segment business strategy and product planning• Analyze Market and Study customer. Analyze whole market situation, evolution and trend; Benchmark key competitors; Study Customers requirements, preferences and unmet needs• Product Management. Define product planning includes body size, pricing, sales volume & mix, configuration, unique sales points and PWT proposal etc.• Cooperate with strategy partner on product planning as New JV Establish Project team member

Renault, let me transfer from an engineer to marketing. The days in Renault is tough but really be happy, I am not only trained in complete marketing expertise, but the most important I realize later is that the changing modes of thinking. It's appreciate the timing in Renault, warm family team, working hard days, self-growth rapidly.The key mission in Renault is "Koleos" product management, it is just like my baby, grow with him, launch in the market and be successful finally, Koleos is the best-sell product in companyMy responsibilities includes: Product Concept Definition• Analysis market and study target customer, define product concept and market position, output market study report and market requirement documentProduct Definition & Pricing Proposal• Based on MRD, competitors’ analysis etc., define product trim level, trim strategy, product specification, sales volume target and product pricing• Cooperate with program team to review product planning and ensure the proposal meet company strategy target• Exchange with engineering team to review product specification proposal, work together to push project progressCompetitive Analysis• Analysis Product competitiveness by customer value & equipment value method, to track and ensure product high competitiveness and attractivenessLifecycle Management• Manage product model year & facelift update, includes specification update, pricing review, lifecycle timing managementGo-To-Market Support• Propose sales strategy and product sales points, work together with sales team for sales strategy and promotion proposal

As my professional career start place, Delphi teach me much about the vehicle & components development process, technique skill, how to analysis and solve technique issue etc.The daily work is mainly for HVAC part design, includes: HVAC Component design• Participate in HVAC project and responsible for the design of hardware through CATIA, • Check the phototype received form supplier and in charge of design change following Technique Support• Resolve technique issue through root cause analysis and Six-Sigma method