Jiang Chu Email & Phone Number

Shenzhen

Shenzhen

Shanghai

• Established data pipelines to collect, clean and preprocess social media data from various online platforms (Weibo, WeChat, TikTok, etc.) in Python.• Built predictive models to eliminate fake engagements of bots, helping brands to estimate bidding prices of KOLs (Key Opinions Leaders) by authentic comments, numbers of sharing and likes.• Tracked topic popularity of dominant brands (Nike, Dior and Monster Energy) on the market, and leveraged Word2Vec and image classifications to analyze sentimental trends of the target audience.• Improved performance of the prediction model with 90% accuracy; assisted brands (Crocs, Fila, Monster Energy) to find brand ambassadors based on our predictions.

Shanghai

• Developed a web crawler to collect engagements of target audience of different popular sports brands (Nike, Adidas, Jordan); collected order history from Taobao and online stores.• Built a linear regression model based on engagement of customers and order history of online stores and predicted revenue trends in next month in R.• Selected top-100K influential social media images in Weibo per week, utilized Laplacian variance to filter out unqualified pictures and adopted color palette to forecast color trends in next season in Python.• Escalated 20% more engagements of Adidas seasonal campaigns and increased 15% more online orders during China’s Double 11 event; aided the design team to find five theme colors based on our recommendations.

Shanghai

• Collected financial data of companies (Bright Diary & Food, China Merchants Bank and CCIN Group) from Bloomberg Terminal and Winds API, processed data and analyzed data.• Implemented logistic regression to estimate financial risks of companies in R, and aided decision-makers to determine whether to approve issuing bonds.• Collected public financial information from the government and other organizations, cleaned data and visualized data in Tableau to report trends of the markets to senior managements.• Aided managements to deny high-risk applicants and avoided loss in millions of dollars.

Master Of Engineering - Meng, Electrinic And Computer Engineer

Bachelor Of Science - Bs, Financial Math And Statistic

Math