Jiangyi Wang Email & Phone Number

Richmond, Tx, Us

Denver, Co, Us

Denver, Co, Us

- Orchestrated the end-to-end planning, execution, and analysis of a series of A/B and Multivariate (MVT) tests, with a primary focus on enhancing the conversion rate and post-booking experience.- Implemented a series of lead chase email tests resulting in a remarkable 286% YoY increase in email conversion, equivalent to a revenue boost of over $1.3 million.- Achieved a significant 150% increase in SMS conversion, contributing $416,000 in additional revenue.- Implemented strategic post-booking communication templates and copy tests, resulting in a 5% increase in booking completion rate and a simultaneous 4% drop in cancellation rate, thereby enhancing overall customer retention.- Pioneered a communication suppression test that not only increased revenue by 3% and LTV by 4% but also transformed the Net Promoter Score (NPS) from negative to positive, underscoring its profound positive impact on customer satisfaction.- Revamped post-booking communications with the CX team, directing customers to the help center and reducing inbound calls by 50% within 4 weeks.- Monitored a daily email health dashboard in Looker to track key metrics, detecting and reporting three major product bugs, potentially saving the business up to $500,000 per year.- Reported email performance and key learnings from tests to leadership on a weekly basis.

El Segundo, Ca, Us

- Developed and executed revenue-focused email campaigns for product launches and ad-hoc promotions across US, UK, and France. The most recent product launch generated over $300k in revenue.- Led testing strategies for email campaigns, collecting and analyzing learnings to improve future deployments. The most recent email layout redesign test resulted in an 11% increase in CTR and revenue.- Collaborated with the DNA team to create reports on email best practices, ensuring optimal messaging and deployment strategies were used.- Supported and executed international campaigns with customized testing, locale-specific messages, and other location-dependent strategies to gain country-specific insights.- Managed the DBM campaign calendar and project board (using Jira/Trello) to ensure accurate and timely execution of campaign strategies, as well as consistent communication across different teams.- Conducted thorough QA checks on all emails to ensure messaging accuracy and smooth deployment.

Concord, Massachusetts, Us

> Owned the execution of all company emails including coding (HTML & CSS), testing, rendering, quality control and safe delivery. > Drove mobile design and innovation, ensured emails were viewable on mobile devices. > Managed relationship with ESP (InfusionSoft & Constant Contact) to ensure optimal usage of system functionality. > Managed integration between ESP and other marketing automation platforms.> Partnered closely with client brand managers to ensure alignment and optimal performance of email campaigns. > Developed segmentation strategies that enhanced customer engagement and responsiveness. > Formulated testing strategies that drove increased customer interest, conversion, sales and life-time value. > Managed email marketing calendars across multiple products and customer segments. > Measured and summarized campaign results by leveraging data available from email service provider, web analytics tool and marketing database. > Using Google Analytics, tracked website traffic and performance.> Conducted weekly campaign and website performance analysis.> Created and managed contact database of more than 200,000 contacts by writing SQL through Microsoft Access.> Created graphics, catalogs, brochures, videos, and GIFs for emails and websites using Adobe PhotoShop, AfterEffect and InDesign.Marketing Research - China> Researched, parsed and disseminated dental industry information, as well as the information outlining the impact the Chinese economic and political trends may have on the dental consumer market.

Vélizy-Villacoublay, Fr

> Supported the VS Marketing Team define and execute on a communication plan for channel partners, which included but not limited to weekly announcements of available marketing campaigns, the development and execution of a monthly VS Partner Communication Newsletter and daily email drafting.> Drafted and edited weekly announcements of available marketing campaigns and VS Partner Communication Newsletter in HTML language. > Interacted with channel partners to continuously ensure that they meet key deadlines, process funding request and ensure that their systems and reports are up-to-date in order to engage in the co-marketing program. > Conducted weekly analysis for campaign execution performance (using Excel) to upper management and sales executives and make recommendations for further improvement. > Helped with various projects as needed including event planning/logistics (CES mainly) and database analysis in order to improve communication channels and marketing program work. > Tracked and processed lead performance, and associate it with right opportunity through internal platform. > Cleaned, remapped and reorganized millions of data in the former database to improve the future campaign performance. > Worked with social media marketing team on SEO and posting updates, particularly with partner marketing teams. > Worked under direct supervision of the Director of Value Solutions North America Channel Marketing.

Armonk, New York, Ny, Us

> Assisted an IBM team to develop China Central Television’s facility management system.> Organized, checked, and input thousands of pieces of data to improve the system according to the client’s requirement> Maintained sound communication with teammates and the client to ensure problems are solved in time.

Master’S Degree, Corporate And Organizational Communication

Bachelor’S Degree, Information Management And Information System