Jiangyi Wang

Jiangyi Wang Email and Phone Number

Senior CRM Manager @ Brigit
Richmond, TX, US
Jiangyi Wang's Location
Houston, Texas, United States, United States
Jiangyi Wang's Contact Details

Jiangyi Wang personal email

n/a
About Jiangyi Wang

The most comfortable thing for me to leave my comfort zone— learn knowledge in unfamiliar fields, hone the skills of my weaknesses, explore the unknown world and meet with people that I admire. As for me, "Your internal mediocrity is the moment when you lose the faith of being excellent".Skills:> Email Marketing> Performance Analysis> Content Marketing> Public Speaking> Graphic Design> HMTL, CSS> Full Professional Proficiency in both English and ChineseI am driven to engage with the public, workforces and partners logically and creatively, as I regard creation and logic data analysis equally important in successful marketing activities. AS A LOGICAL ThINKERI believe in the power of technology and data. My bachelor's degree in Information Management and Information System gives me the ability to think logically: What caused the result? How can we improve our marketing strategies based on the current data? How can we solve this problem by a simple equation in Excel or Access? Data tells us a lot. AS A CREATIVE INNOVATORCreativity is everything in today's market. Finding the best solution to save time and engage target audience is what I accomplished in nearly all my past experience: from coming up with email ideas to the final implementation, I always tried my best to find the most efficient yet creative ideas. AS A PERSON FULL OF POSITIVE ENERGYI have played electronic organ for 19 years, my performance can be accessed below. I love reading to expand my knowledge. My motto is: LIVE THE LIFE TO ITS FULLEST.Desired job area:Email Marketing, Digital Marketing, MARKETING ANALYST, CRM

Jiangyi Wang's Current Company Details
Brigit

Brigit

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Senior CRM Manager
Richmond, TX, US
Website:
hellobrigit.com
Employees:
128
Jiangyi Wang Work Experience Details
  • Brigit
    Senior Crm Manager
    Brigit
    Richmond, Tx, Us
  • Angi
    Senior Manager, Crm Marketing
    Angi Feb 2024 - Present
    Denver, Co, Us
  • Angi
    Email Marketing Manager
    Angi Jan 2022 - Present
    Denver, Co, Us
    - Orchestrated the end-to-end planning, execution, and analysis of a series of A/B and Multivariate (MVT) tests, with a primary focus on enhancing the conversion rate and post-booking experience.- Implemented a series of lead chase email tests resulting in a remarkable 286% YoY increase in email conversion, equivalent to a revenue boost of over $1.3 million.- Achieved a significant 150% increase in SMS conversion, contributing $416,000 in additional revenue.- Implemented strategic post-booking communication templates and copy tests, resulting in a 5% increase in booking completion rate and a simultaneous 4% drop in cancellation rate, thereby enhancing overall customer retention.- Pioneered a communication suppression test that not only increased revenue by 3% and LTV by 4% but also transformed the Net Promoter Score (NPS) from negative to positive, underscoring its profound positive impact on customer satisfaction.- Revamped post-booking communications with the CX team, directing customers to the help center and reducing inbound calls by 50% within 4 weeks.- Monitored a daily email health dashboard in Looker to track key metrics, detecting and reporting three major product bugs, potentially saving the business up to $500,000 per year.- Reported email performance and key learnings from tests to leadership on a weekly basis.
  • Beachbody
    Email Marketing Specialist
    Beachbody Sep 2020 - Jan 2022
    El Segundo, Ca, Us
    - Developed and executed revenue-focused email campaigns for product launches and ad-hoc promotions across US, UK, and France. The most recent product launch generated over $300k in revenue.- Led testing strategies for email campaigns, collecting and analyzing learnings to improve future deployments. The most recent email layout redesign test resulted in an 11% increase in CTR and revenue.- Collaborated with the DNA team to create reports on email best practices, ensuring optimal messaging and deployment strategies were used.- Supported and executed international campaigns with customized testing, locale-specific messages, and other location-dependent strategies to gain country-specific insights.- Managed the DBM campaign calendar and project board (using Jira/Trello) to ensure accurate and timely execution of campaign strategies, as well as consistent communication across different teams.- Conducted thorough QA checks on all emails to ensure messaging accuracy and smooth deployment.
  • Channel Traction
    Marketing Specialist - Email & Graphic Design
    Channel Traction Aug 2017 - Feb 2020
    Concord, Massachusetts, Us
    > Owned the execution of all company emails including coding (HTML & CSS), testing, rendering, quality control and safe delivery. > Drove mobile design and innovation, ensured emails were viewable on mobile devices. > Managed relationship with ESP (InfusionSoft & Constant Contact) to ensure optimal usage of system functionality. > Managed integration between ESP and other marketing automation platforms.> Partnered closely with client brand managers to ensure alignment and optimal performance of email campaigns. > Developed segmentation strategies that enhanced customer engagement and responsiveness. > Formulated testing strategies that drove increased customer interest, conversion, sales and life-time value. > Managed email marketing calendars across multiple products and customer segments. > Measured and summarized campaign results by leveraging data available from email service provider, web analytics tool and marketing database. > Using Google Analytics, tracked website traffic and performance.> Conducted weekly campaign and website performance analysis.> Created and managed contact database of more than 200,000 contacts by writing SQL through Microsoft Access.> Created graphics, catalogs, brochures, videos, and GIFs for emails and websites using Adobe PhotoShop, AfterEffect and InDesign.Marketing Research - China> Researched, parsed and disseminated dental industry information, as well as the information outlining the impact the Chinese economic and political trends may have on the dental consumer market.
  • Dassault Systèmes
    Channel Marketing Intern, Value Solution Channel
    Dassault Systèmes Sep 2016 - Mar 2017
    Vélizy-Villacoublay, Fr
    > Supported the VS Marketing Team define and execute on a communication plan for channel partners, which included but not limited to weekly announcements of available marketing campaigns, the development and execution of a monthly VS Partner Communication Newsletter and daily email drafting.> Drafted and edited weekly announcements of available marketing campaigns and VS Partner Communication Newsletter in HTML language. > Interacted with channel partners to continuously ensure that they meet key deadlines, process funding request and ensure that their systems and reports are up-to-date in order to engage in the co-marketing program. > Conducted weekly analysis for campaign execution performance (using Excel) to upper management and sales executives and make recommendations for further improvement. > Helped with various projects as needed including event planning/logistics (CES mainly) and database analysis in order to improve communication channels and marketing program work. > Tracked and processed lead performance, and associate it with right opportunity through internal platform. > Cleaned, remapped and reorganized millions of data in the former database to improve the future campaign performance. > Worked with social media marketing team on SEO and posting updates, particularly with partner marketing teams. > Worked under direct supervision of the Director of Value Solutions North America Channel Marketing.
  • Ibm
    Entry Level Consultant Intern
    Ibm Jul 2014 - Dec 2014
    Armonk, New York, Ny, Us
    > Assisted an IBM team to develop China Central Television’s facility management system.> Organized, checked, and input thousands of pieces of data to improve the system according to the client’s requirement> Maintained sound communication with teammates and the client to ensure problems are solved in time.

Jiangyi Wang Skills

Public Relations Leadership Corporate Communications Marketing Event Planning Microsoft Office Social Media Project Management Research Public Speaking Strategic Planning Program Management Strategy Microsoft Excel Writing Editing Systems Engineering Sap Erp External Clients Simultaneous Interpretation Consecutive Interpretation Indesign Facebook Piano Playing Piano Education Microsoft Outlook Microsoft Powerpoint

Jiangyi Wang Education Details

  • Northeastern University
    Northeastern University
    Corporate And Organizational Communication
  • Tianjin University
    Tianjin University
    Information Management And Information System

Frequently Asked Questions about Jiangyi Wang

What company does Jiangyi Wang work for?

Jiangyi Wang works for Brigit

What is Jiangyi Wang's role at the current company?

Jiangyi Wang's current role is Senior CRM Manager.

What is Jiangyi Wang's email address?

Jiangyi Wang's email address is ji****@****ist.com

What schools did Jiangyi Wang attend?

Jiangyi Wang attended Northeastern University, Tianjin University.

What are some of Jiangyi Wang's interests?

Jiangyi Wang has interest in Civil Rights And Social Action, Animal Welfare, Environment.

What skills is Jiangyi Wang known for?

Jiangyi Wang has skills like Public Relations, Leadership, Corporate Communications, Marketing, Event Planning, Microsoft Office, Social Media, Project Management, Research, Public Speaking, Strategic Planning, Program Management.

Who are Jiangyi Wang's colleagues?

Jiangyi Wang's colleagues are Ketlyn Silva, Olivia Collins, Rebecca Setola, Tara Rider, Luke Delong, Melissa Wagner, Shreya Datar.

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