• Negotiated and secured high-value partnerships with top brands such as Shein, Poly AI, Lounge, Temu, and Cupshe, driving innovative collaborations across health, fashion, and beauty sectors. • Delivered over $30,000 in new revenue within one month by facilitating strategic collaborations that aligned with both partner and company objectives, significantly boosting brand visibility and accelerating business growth.• Led cross-industry campaigns from concept to execution, aligning… Show more • Negotiated and secured high-value partnerships with top brands such as Shein, Poly AI, Lounge, Temu, and Cupshe, driving innovative collaborations across health, fashion, and beauty sectors. • Delivered over $30,000 in new revenue within one month by facilitating strategic collaborations that aligned with both partner and company objectives, significantly boosting brand visibility and accelerating business growth.• Led cross-industry campaigns from concept to execution, aligning partner goals with company strategy to maximize exposure, generate customer engagement, and establish long-term relationships with key industry players.• Developed and optimized paid media strategies (Google Ads, Facebook Ads) to enhance lead generation and drive customer acquisition, achieving lower CPA while significantly improving ROI for both the company and its brand partners. Show less

• Independently managed over 30+ media platform accounts(TikTok,Instagram,Facebook, LittleRedBook), including but not limited to social media platforms（Customer Communication）.• Successfully increased post viewership by 150%, follower count by 100%, and comments and interactions by over 905% within one month.• Manage and develop marketing strategies, including sales plans, product promotions, and event schedules (such as Pierre Poilievre's visit and the 11th anniversary celebration)… Show more • Independently managed over 30+ media platform accounts(TikTok,Instagram,Facebook, LittleRedBook), including but not limited to social media platforms（Customer Communication）.• Successfully increased post viewership by 150%, follower count by 100%, and comments and interactions by over 905% within one month.• Manage and develop marketing strategies, including sales plans, product promotions, and event schedules (such as Pierre Poilievre's visit and the 11th anniversary celebration). Oversee market research and coordinate cross-channel campaigns to align with business goals.• Responsible for content posting, engagement responses, and user management, ensuring smooth platform operations.• Proficient in using video editing software such as Adobe Premiere, CapCut, to create various short videos and image edits. Possess extensive shooting and editing experience, capable of creative design and visual presentation according to requirements.• Ensure a daily viewing volume of at least 10000+ everyday, utilizing content strategies and promotion methods to enhance platform exposure and user participation.• Edited product photos, incorporating price tags, introduction tags for each item, and all visual design elements Show less

At China Media Group, I leveraged my roles across Director's Assistance, Production, and New Media Departments to spearhead comprehensive promotional campaigns for 'Xingguang Dadao'. My initiatives, which included innovative social media strategies and cross-departmental coordination, resulted in significant increases in viewership and engagement. Working a team of marketing specialists, I ensured content alignment with our brand image, driving a 30% increase in live viewership and a 50% boost… Show more At China Media Group, I leveraged my roles across Director's Assistance, Production, and New Media Departments to spearhead comprehensive promotional campaigns for 'Xingguang Dadao'. My initiatives, which included innovative social media strategies and cross-departmental coordination, resulted in significant increases in viewership and engagement. Working a team of marketing specialists, I ensured content alignment with our brand image, driving a 30% increase in live viewership and a 50% boost in social media engagement. My efforts notably enhanced the program's visibility and audience connection, underlining my capacity for strategic planning and effective team leadership in media production. Show less