Jianyi Chen Email & Phone Number

Singapore

中国 上海市

Core Responsibilities• Accountable for managing and negotiating regional and local commercial agreements with Chinese airlines overseas, focusing on strategies to enhance commercial effectiveness. • Lead both headquarters and regional business development teams, building and maintaining strong collaborative relationships with stakeholders of Chinese airlines overseas, and representing Trip.com at related industry events. • Analyze complex data and use insights to drive revenue growth and market share for the flights line of business. • Provide analysis of competitive environments and identify proactive sales and commercial initiatives.• Collaborate closely with various internal teams, including not limited to Marketing, Flight Product, Revenue Management and Operational teams in both Shanghai and global regions.

新加坡

Xiamen, Fujian, China

Core Responsibilities• Spearheaded sales and marketing departments in the Fujian province of China.• Provided strategic leadership and managed the team’s day-to-day performance to achieve sales objectives within the sales budget.• Engaged in consultative and insightful selling techniques and services, with an enhanced focus on new business development.• Led the team in the negotiation and administration of all contracts to promote the company’s interests.• Established and maintained close relations with key individuals from relevant parties to ensure favourable positioning in the ecosystem.Main Achievements• Drove a 17% increase in sales revenue in 2021 despite an 8% decline in airport traffic due to COVID-19 pandemic.• Innovated a new cooperation model with Internet companies, generating an additional CNY 1.6 million in revenue through QR code-based advertising, showcasing adeptness in process development and revenue analysis.• Secured a new major brand client through professional negotiations and high-standard services within first 6 months of tenure, sustaining contract renewals throughout period of engagement.

Xiamen, Fujian, China

Core Responsibilities• Commanded the Reservation, Sales/ Marketing and Procurement/ Administration departments, steering operational planning and optimization across Southeast China.• Formulated annual branch targets, strategies, action plans, and revenue budgets based on the company’s commercial and marketing objectives, while training, coaching, and motivating the team to ensure station targets are met.• Built strong business rapport with local government departments, airport authorities, tourism bureaus, media, travel agencies, and corporate partners to foster a conducive external environment for the company’s development.• Managed all sales and marketing activities, the cost of sales, and represented Malaysia Airlines at industry and networking events.• Participated in Greater China regional meetings to keep headquarters well-informed of local market conditions and made insightful recommendations based on route performance analysis.Main Achievements• Revitalised sales strategies post-MH370, rapidly restoring sales to pre-incident level of CNY 15 million by 2016. By leveraging data-driven insights and team restructuring initiated in 2015, attained a 10% annual growth, surpassing pre-crisis sales volumes up until 2019.• Negotiated with Fuzhou Airport Group and Fuzhou Government, securing a discount of CNY 3.07 million on ground fees and obtaining government subsidies totalling CNY 13 million, elevating operational efficiency and profitability through focused revenue analysis.• Streamlined standard operating procedure to reorganize staff allocation, resulting in labor cost savings of CNY 30k monthly. • Conducted yearly comprehensive reviews of expenditures in Procurement/ Administration Departments orchestrating competitive bids, achieving consistent 5% annual reduction in fixed office expenses. • Led marketing initiatives, bolstering brand identity and exposing Malaysia Airlines to over 3 million people from 2016 to 2019.

Xiamen, Fujian, China

Core Responsibilities• Implemented strategic sales and marketing initiatives to achieve the revenue target, enhance revenue quality, and expand market presence through the intelligent use of data.• Maintained strong relationships with portfolio agents, negotiated rates, discounts, commissions, and contracts timely, leveraging data to yield the best return on investment and ensure mutually beneficial outcomes.• Analysed booking profiles, preload, demand forecasts, and market share to identify potential performance gaps and initiated sales, marketing, and pricing initiatives to bridge these gaps.• Monitored market trends closely and responded to competitors’ activities in a timely manner to increase market share and develop new Origins & Destinations (O&Ds).• Coordinated cross-functional projects to optimize service delivery and enhance market penetration.Main Achievements• Developed three new MICE market agencies and six major corporate clients through an insight-driven approach, collaborating with them to attract 1,280 passengers, contributing CNY 3.3 million in revenue from 2010 to 2013.• Supported portfolio agencies to achieve consistent growth in both revenue and passenger numbers since 2010, accounting for 70% of the station's revenue in 2013.

Xiamen, Fujian, China

- Fostered business growth by maintaining strong customer relationships and identifying new client opportunities.- Collaborated in cross-over projects, advancing operational efficiency and customer satisfaction.

Xiamen, Fujian, China

- Managed pre-flight, flight turnaround and post-flight activities including check-in, disembarkation, embarkation and baggage handling, ensuring operational excellence and customer satisfaction, especially during irregular operations and emergencies.

Master'S Degree, Public Administration And Management, Gpa 4.6/ 5.0

Executive Development Programs Certificate, Advanced Business Administration