Communication and Public Relations• Develop Design and execute seasonal communication strategies, organizing press events to enhance brand visibility.• Craft press releases, blog posts, newsletters, and key messaging content.• Establish and sustain strong relationships with mainstream media to maximize coverage opportunities.• Lead the ideation, planning, organization, and execution of public relations events, including press conferences and exhibitions.• Continuously monitor and evaluate industry trends and campaign performance, providing monthly reports for strategic improvements.• Oversee the communication budget, securing partnerships and co-branding sponsorships to optimize campaign impact.Marketing and Social Media• Develop and execute comprehensive content strategies to engage audiences across social media platforms (Facebook, Instagram, X, YouTube).• Manage and update a monthly editorial calendar for consistent and strategic social media posting.• Conduct detailed analysis of social media metrics, market trends, and competitor activities to enhance engagement and campaign effectiveness.• Identify and collaborate with relevant influencers to amplify brand visibility and reach.• Oversee product photography and graphic design to align with marketing, advertising, and sales objectives.

- Developed detailed workflow plans through excel to translate four seasons of Dior Magazine for local demands over tens of languages.- In charge of assigning specific tasks, deadline to translators, proofreaders and project managers.- Collaborated in project expenses budgeting, purchase orders and invoices for clients and suppliers.- Monitor project progress, communicate and solve translation issues by adapting to client's needs to ensure satisfaction.