•Researched and organized the competitors’ marketing activities and developed strategic plans for upcoming marketing initiatives.•Managed online marketing projects by overseeing copywriters, ensuring the timely and high-quality release of weekly articles on the company's public platform. This role included generating leads for the sales team and gaining insights into market demand through content-driven engagement.

•Conducted in-depth research on the manufacturing industry, utilizing Wind data, policy analysis, and industry trends to generate actionable insights in human resource management. Developed comprehensive industry research reports focused on wearable smart devices, medical devices, and lithium-ion battery manufacturing sectors.•Authored a specialized research report on fresh graduate recruitment by synthesizing research findings and conducting industry-specific analysis using pivot tables and SQL, providing valuable recommendations on talent acquisition strategies.