Strategy Consulting, Implementation & Activation of Marketing Technology. Value realization of businesses Marketing Technology stack. Including, but not limited to:1) Customer Data Platforms (CDP): Treasure Data, Segment2) Analytics (Marketing & Product): GA4, MixPanel, Amplitude, Google Tag Manager, Branch, Appsflyer3) Business Intelligence (BI): PowerBI, Tableau, Google BigQuery4) Marketing Automation: Salesforce Marketing Cloud, CleverTap, Insider, Dynamics365& more...

Clients: CompareAsiaGroup (SG, ID & PH) , Coca Cola SG, Watsons ID, Habitzz HK, HappyBunch MY & SG.*Collaborating with client managers & across departments to develop campaign strategies for pitches.*Liaise with programmatic vendors to deliver innovative ad buys.*Mentoring juniors in planning, execution, management and analysis of digital campaigns.*Training colleagues in advanced technical capabilities & strategies through regular ‘school’ sessions.*Leading advanced campaign measurement & capabilities through advanced tagging.*Spearheading adoption of new marketing skills & tech: SEMRush, Supermetrics, AdWords Scripts & Google Optimize.*Act as consultant for other agencies.

Clients: CompareGroupAsia (ID & PH), SparesBox AU, Indigo Living HK, Watsons ID, Celebrity Fitness MY*Creating & Managing campaigns & communications across MY, HK, ID, PH & AU.*Restructured Indigo Living SEM campaigns to deliver consistent generic conversions and CRR of 0.4.*Furthered Facebook tracking & custom audiences in CompareAsiaGroup ID & PH SEM campaigns resulting in 20-30% CPA reductions.

Clients: Hong Leong, Cartier, Coway, Singapore Airlines & SILK Air & Courts.*Increased Cartier Branded Search Impression Share from ~60% to near 100% while reducing cost by 40%.*Developed iterative SEM copy testing in Hong Leong resulting in 30%-60% decreases in CPC across campaigns.*Automated all AdWords campaign spending via AdWords Scripts.*Lead the adoption of AdWords Editor usage.