Jiawen Li Email and Phone Number

• Integrated marketing planning. Responsible for planning and implementation of marketing campaigns in China for Honor Magic V3 and other products.• Collaborated with mainstream media/KOLs to produce content to increase product exposure and shape brand image. • Public opinion management. Built public opinion monitoring and management mechanism, and dealt with malicious articles in a timely manner to maintain brand image.• Brand event planning.

• Assisted in organizing more than 20 roadshows and other activities for banks in Guangzhou.• Participated in launching of E fund CSI 1000 ETF Feeder Fund. • Investment Research: Development of FOF and case analysis in the context of personal pension – BOCOM Schroders.

• Formulated business growth strategy and led team to achieve scale and profit targets. • Analyzed sales/market data (Euromonitor, GFK etc.) to understand market trends and detect potential growth.• Formulated brand strategy (distribution channel, product, market entry, etc.) for TOSHIBA and MIDEA.• Solved business problems for subsidiaries. Turn the P/L of TOSHIBA Vietnam Branch from -5% to +3% (microwave product line) by analyzing and optimizing the whole value chain.• Planned annual budget for marketing expenses.

• Client relationship management. • Go to market. Collaborated with logistic, manufacture and R&D teams to launch new products and achieve business success.