Participating in Cohort 3 of the Climatebase Fellowship

Work closely with founding members to identify product market fit and determine key focuses of product development in the space of climate tech using design thinking methodology.✅Conduct in-dept competitive & market research to identify product market fit.✅ Use mixed-method UX research method including co-creation workshop, user interview, surveys to gather user insights.✅ Collect, analyse and communicate research findings to stakeholdersSkills & Methods : Behavioural Archetype · Lean UX · Co-creation workshop · User interview · User journey · Bullseye framework · JTBD

Design projects include fintech investment app, financial management app, insurance management app, and e-commerce app for affiliating marketing.✅Conducted competitive analysis and user research✅Created user persona & user stories✅Conducted remote usability testing, interview, quantitative and qualitative analysis for user-centric insights✅Developed journey maps, concept models, user flow✅Created wireframes and interactive prototypes to support user's goalsAs my recent works are covered by NDA, please get in touch with me if you'd like to see samples of my work!

Self-taught digital marketer with experience in driving organic and paid traffic, increasing conversions, and building user engagement.✅ Administered multiple digital accounts, including developing, implementing, and optimization of Facebook ads campaigns✅ Boosted lead generation while reducing cost by 50%✅ Created industry-relevant content and successfully grew social media engagement on Facebook & Instagram by an average of 200% within the first 3 months. ✅ Created reporting around paid marketing funnels, leveraged this to incrementally improve the conversion rate by 210%Digital marketing verticals specialization include :1. Go-to Strategy Planning (B2C Marketing, lead generation, online education, etc)2. Performance Marketing / Paid Media (Facebook, Instagram, & Google)3. Content Marketing (Facebook & Instagram)4. Landing Page / CRO (Swipepages)Portfolio includes clients from:📌 B2C ( Beauty & Spa, Curtain & Drapes, Optometrist/Optical Centres)📌 Education📌 Business Coaching📌 Yoga Retreat Event

Wear several "glasses" to both my roles as Optometrist and Marketing Executive which entails:✅ Interviewed and examined 10 patients daily with a full range of vision problems. Prescribed eye treatment, corrective eyeglasses, and contact lenses to align with patient diagnosis.✅ Planned, developed, and implemented the company's overall social media strategy in order to support and improve online presence and overall digital marketing efforts. ✅ Led company website development and liaise with other web specialists to ensure the website's visual imagery is in line with the company branding policy or the requirements.✅ Improved the company's social media growth by 40% and boosted sales coming from digital effort by 60%.✅ Created appropriate website content aligned with the organization’s strategy.My written contents published on Vision Space Optometrist website:

✅ Led crisis management team and provided quick turnaround solutions. ✅ Performed competitive analyses and adjusted sales and marketing strategies. ✅ Doubled client base and increased sales target by 50%.✅ Performed neurosurgical and spinal product demonstrations to neurosurgeons, medical officers, and other stakeholders and assist in their promotions and product releasesTools used in a day to day work activities: Microsoft Word, Microsoft Excel

✅ Researched industry-related engaging topics✅ Analyzed website key performance metrics using Google Analytics✅ Helped with company wellness events such as retreats, launch event✅ Assist team members with various copywriting and editing tasks✅ Produced written and recipe content for PurelyB websites