Jiayi Meng Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Box Hill, Victoria, Australia

• Developed and executed comprehensive digital marketing strategies to increase brand visibility, drive website traffic, and generate leads• Managed all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and content marketing.• Utilized Active Campaign for automation marketing, designing landing pages, managing EDM, URL, UTM parameter setups, and subsequent data organization.• Monitored and analyzed key performance metrics using Google Analytics and other analytics tools to measure the effectiveness of marketing efforts.• Coordinated user management and engagement strategies through enterprise CRM systems.• Conducted in-depth keyword research and analysis to optimize website content and improve search engine rankings• Developed strategies and executed content posting, interactions, and social advertising campaigns in multiple social media accounts to enhance brand visibility and user engagement.• Collaborated with cross-functional teams to develop and implement integrated marketing campaigns that aligned with business objectives.

Melbourne, Victoria, Australia

• Responsible for managing digital marketing campaigns and brand promotion, operating socialmedia platforms, collecting and analyzing web metrics, organizing customer databases, and maintaining strong customer relationships.• Assisted in the development and implementation of digital marketing campaigns across multiple channels, including social media, email, and display advertising.• Provided regular reports and analysis on campaign performance, including insights and recommendations for improvement.• Collaborated with the sales team to develop sales collateral and support lead generation efforts.• Planned, coordinated, and executed a wide range of events, including conferences, product lectures, and corporate functions.• Developed and maintained relationships with key stakeholders, including customers, vendors, and industry partners.• Conducted post-event evaluations and analysis to measure the success of events and identify areas for improvement.

Melbourne, Victoria, Australia

Write and publish reports and news for the WeChat official account, interact with audiences, communicate with advertisers, and conduct offline interviews.• Wrote news stories for online publication, coordinating images and layout to deliver the proper presentation.• Organized material determined area of emphasis and wrote stories according to prescribed editorial style and format standards.• Produced an Interview and published the report.

Master Of International Journalism

Bachelor'S Degree, Advertising