Coco (Jiaying) Li Email & Phone Number

New York, United States

New York City Metropolitan Area

• Drove the day-to-day running of the department’s global business with supreme abilities to manage workflow andpriorities in a fast-moving environment
• Managed important client relationships through daily support, phone bidding and cross-cultural communication
• Led important appraisal projects, evaluation listings, cataloging entries and financial reports

Chicago, Illinois, United States

• Project: Rethinking McDonald’s Branded Merchandise Strategy
• Developed a point of view around the role branded merchandise plays in McDonald’s broader marketing strategy
• Created the branded merchandise and e-commerce strategy for Golden Arches Unlimited
• Defined conceptual layout of the next generation of Golden Arches Unlimited

San Francisco, California, United States

• Taelor is a clothing on-demand service for men and social media influencers, that is powered by artificial intelligence in combination with a top-notch team of stylists.
• Built a weekly dashboard for tracing critical marketing metrics
• Identified actionable recommendations to improve marketing traffic conversion
• Conducted competitor analysis and funnel on a regular basis
• Constantly Updated partner co-marketing tracking and prepare final reports

New York, United States

• Produced an in-depth project of portfolio optimization for ten US leading stocks by using models such as ARMA, ARIMA, GARCH, Monte Carlo and Fama French in Python
• Assisted in examining the performance of Deep Learning when applied to time series by comparing the returns produced by Recurrent Neural Networks with those acquired by classical machine learning models

Beijing, China

• Yan Investments is a private equity securities investment management company whose main strategy is to quantify multiple assets. The founding team came from large American pension funds and large Chinese fully.
• Researched the market size, supply chain, and leading companies of Medical Equipment, New Energy and Military engineering industries and determined their core competence using SWOT analysis and financial statement.
• Forecasted returns of over 20 China’s A-shares listed companies’ stocks using data acquired from CSMAR database by applying Auto-ARIMA, Prophet and Long Short Term Memory, and generated reports on a weekly and monthly.
• Collaborated with other engineers on developing ongoing data infrastructure enhancement through creating ETL mapping document and expanding the usage of Tableau and MATLAB to create a better visual representation of data

Beijing City, China

• Today Art Museum is one of the leading contemporary art museums in China which thrives to explore Chinese contemporary art while promoting intellectual dialogue with international artists.
• Built and updated the database for an annual major art exhibition by deploying advanced Excel’s Vlookup function to produce pivot table reports
• Designed and executed New Media Programs for marketing this exhibition on WeChat (principle social media account) by drafting press articles and creating short video clips
• Interviewed major contemporary Chinese artists including artist Wang Guangyi with research materials and questions prepared by myself

Oxford, United Kingdom

• Story museum aims to encourage education and support community engagement by exploring all forms of stories with a visitation of 3000 per week.
• Engaged with visitors by giving tours of groups with sizes ranging from three to twenty
• Participated in curating exhibitions by setting out the scenes independently and consulting on exhibition themes
• Assisted in maintaining the daily functioning of the museum by taking on a variety of responsibilities from responding to email enquiries to communicating with visitors and drafting articles for the museum website
• Analysed Feedback received from visitors and discussed with the Executive Team in terms of future improvements

Beijing City, China

• Conducted market research to identify areas in need of improvement via carefully designed surveys
• Developed an advertising strategy by analysing the customers’ purchasing intentions and increased sales by 8%
• Commented on quarterly reports of three leading companies in the Social Media Marketing industry using financial research reports and delivered business presentations to the client

Master Of Science - Ms, Integrated Marketing Communications

Sequence: Consumer Insights and Data Analytics Track Courses: Machine Learning, Data Management and Visualization, Data Storytelling.

Master Of Arts - Ma, History Of Art, High Distinction, First Class Honours

Special Option: Chinese Contemporary Art and Geopolitics Dissertation: Data Fantasies in Contemporary Chinese Art -Cybernetic.

Bachelor Of Arts - Ba, History Of Art, First Class Honours

Activities and Societies: UCL History of Art Society, UCL Modo Fashion Society and UCL Art Business SocietyDissertation: Ink Attack.

Certificate, Asian Art Business

A-Levels, Art History, History, French And Mathematics

Gcses