Lead Ux Designer
San Francisco, Ca, Us
Active Theory Inc develops digital technology in the fitness space. Our main product is BitGym, an immersive workout app for your indoor treadmill, stationary bike, elliptical, & rower. Go on virtual runs & bike rides all around the world. Available on iOS, Android, & Apple TV.· Creating wireframe and UX flows for the BitGym app. More recently led the redesign of the onboarding process & version 1 design of our new Apple TV app. · Creating hi-fidelity mockups on Figma for the BitGym app, BitGym website, and Active Theory Inc. website.· Lead developer for both the refresh of www.bitgym.com & www.activetheoryinc.com· Led the initiative to visually rebrand the BitGym App. Created a visual branding system (logo, color, typography) that is now used throughout our app, website, and social media.· Conducting user interviews, usability tests, and interfacing with customers on our support site & social media· Creating illustrations & other visuals for our monthly e-mail newsletters & social media