Jiayu Lin Email & Phone Number

Boulder, CO, US

Boulder, CO, US

Promoted to lead global brand, product, and ecommerce.

Boulder, CO, US

+ Managed the fastest-growing market for PopSockets, through omni-channel DTC operations, development of owned stores and local product and creator partnerships.

San Francisco, California, US

Scope expanded to include retail stores, and lead a team of 25 - 1 retail ops manager, 4 store leaders and store teams in Swire Taikoo properties across Shanghai, Beijing, Guangzhou and Chengdu.+ Drive significant growth with high NPS, through team development, analytics, capability enhancements and partnerships with China HQ and global retail.+ Lead.

San Francisco, California, US

P&L owner of digital channels including Tmall, JD, and WeChat mini-program/official website and achieved strong growth and improved customer satisfaction.+ Devise and execute a content-centered performance marketing strategy co-creating content with KOLs in social channels (WeChat, Weibo, Xiaohongshu, podcasts, etc.), as well as an operations plan that.

上海, CN

MAIA ACTIVE is an active lifestyle brand. Our products are all specially Asian-fitted and blended with fashion elements in design. We aim to provide athleisure clothing to help women enjoy activity and feel comfortable under their own skin.+ Responsible for brand e-commerce P&L (at the time accounted for 95% of total revenue). Managed consumer acquisition.

Shanghai, CN

+ Business Development and Strategy+ E-commerce (Beauty) Operations: Led a team of 6 to advise a portfolio of 80+ brands, including L'OREAL Group (shu uemura, Maybeline, etc.), AmorePacific (Sulwhasoo, Laneige, etc.), and others with flagship stores on RED.

海淀区, 北京, CN

DeepGlint is a computer vision technology startup using depth sensing and machine learning technology to build mission-critical applications, in fields such as security surveillance, autonomous driving, retail in-store analytics, etc.+ Business Analysis/Ecosystem mapping: Mapped and tracked the evolution of the ecosystem. Analyzed the strengths.

New York, NY, US

Strategy& is a global team of practical strategists, committed to helping you seize essential advantage by working alongside you to solve your toughest problems, and capture your greatest opportunities.+ Retail strategy and market prioritization: Helped a major oil and gas company examine its downstream margin pools (fuel and convenience store profits).

San Francisco, California, US

frog is a global innovation consultancy that helps world’s leading companies design, engineer and bring to market meaningful products and services. Clients include Disney, GE, HP, Intel, and Microsoft.+ Innovation Strategy: Developed innovation strategies for Fortune 500 companies and leading Chinese clients. Worked with multidisciplinary teams of.

Zurich, CH

BlueOrchard Finance is a leading impact investment company, managing a range of diffrent funds totalling over USD 800 million that provide credit to microfinance institutions (MFIs) world-wide.+ Financial Analysis and Credit Risk Assessment: research risks and opportunities of MFIs for financing; collect and analyze MFIs' operational, financial and social.

+ Project Management: oversaw a 9-member consulting team serving the city of Oberlin and local non-profit organizations.

Oberlin, OH, US

+ Peer Advising: advised 50+ students on resume, job search and resources navigation. + Programming; increased student participation and alumni engagement by developing promotional and educational programs, tailored for various groups.+ Strategic Planning: participated on Career Services Strategic Planning Committee (comprised of staff, faculty, students.

Oberlin, OH, US

Led 13 RAs of Program House cluster in serving as community builders, policy enforcers and key resources for students.+ Community Building and Programming: designed, advertised and executed educational, social and community service events; facilitated House Councils-student-run residential communities.

Oberlin, OH, US

+ Tutoring (American Government): met regularly with study groups to help students work their way through case studies based on current events and convey course concepts.

Mirpur 2, Dhaka, BD

Grameen Bank provides credit without collateral to the poor in rural Bangladesh. Its founder, Muhammad Yunus and Grameen Bank received Nobel Peace Prize in 2006.+ Research: conducted field trips to branch offices and wrote case studies of Grameen’s model.

+ Investment Management: prepared for client meetings using financial planning software and consolidated client database; updated broker-dealer framework and assisted with marketing.

Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) technology (salesforce.com), including ticketing, subscriptions, fundraising, e-mail marketing and staff collaboration technology. + Marketing: performed market analyses of the company’s main clients-arts organizations in New York.

Master Of Business Administration - Mba

Bachelor, Economics

Summer Program In European Studies