Jibraeel A. Email & Phone Number

• Oversaw and implement the Salesforce Marketing Cloud platform, managing a subscriber base of 1.5million, while also ensuring alignment with company policies, security standards, and regulatorycompliance.
• Spearheaded the seamless integration of Marketing Cloud with third-party applications, optimizing data
• Synchronization and streamlining customer journeys, leading to a 30% boost in marketing automationefficiency.
• Led a cross-functional team of marketing experts in the successful execution of an integrated marketing
• Campaign, resulting in a remarkable 15% surge in customer engagement and a substantial 10% increase in conversion rates.
• Provided comprehensive training and support to internal team and external agencies resulting in increased adoption and usage of SalesForce Marketing Cloud

• Designed and created marketing collateral for DRM campaigns on Facebook, Instagram, and Twitter
• Supervised both inbound and outbound marketing campaigns that generated new business leads for sales team
• Planed and negotiated media buys for TV and online radio, negotiating prices to get the best industryquotes
• Oversaw in-house advertising initiatives consisting of print and direct mailing collateral pieces.
• Created, assigned, and managed ad hoc projects for team members and ensured timely execution
• Segmented advertisements and performed weekly data management and quality control initiatives ofcampaign contact list

• Assisted on a multi million-dollar airline marketing campaign with brand awareness and ticket sale goal
• Managed digital marketing inbound campaigns monthly $200,000 PPC campaign budget
• Created Responsive Search Ads (RSAs) and Dynamic Search Ads (DSAs)
• Increased organic traffic and conversion for targeted sectors by 70% or more
• Developed analytics dashboards and presentations for management and SEO/SEM teams
• Created new inbound retargeting DRM PPC campaign that decreased PPC cost-per-lead to 20% usingA/B testing

Wauwatosa, Wisconsin, United States

• Obtained a year-end 150% increase in business leads created, ranked #2 in flagship store location for Applebusiness Lead generations. Received multiple accolades ranging from the Apple Regional Business Managerto lead.
• Trained employees in APPLE steps of service, cognitive biases in sales, effective listening, customer statusquo, and business negotiations.
• Established efficient workflow processes in connecting with business customers at Genius Bar. Showedexceptional cross-functional team leadership skills
• Demonstrated excellent prioritization skills and an ability to make decisions quickly. Showed excellentverbal and written communication skills.
• Troubleshoot customer device issues and created work authorization forms for every check-in.
• Managed conflicting priories in the Flagship Apple Retail Stores to effectively deliver support to the highestvolume of customers (1300+/day).

California, United States

• Led the project management of Art Direction and technical execution of company digital marketing plans by working closely with the design team, management, marketers, copywriters, distributors, and customer success.
• Managed the creation of DRM campaign “Our work Your Style” Video ads Campaign which turned $6,000 in ad spends into $41,000 in-store sales.
• Used Marketo Account Based Marketing to create segmented style groups defined by customer order history
• Managed ad budget of $7,000 monthly spend for Facebook and Instagram. Split budget up using A/B testing for Retargeting ads
• Managed staffing digital marketing campaigns to partner with brand influencers to promote products,increasing sales by 34%.
• Directed the production of product marketing Snapchat and Facebook KPI driven marketing campaigns

Ohio, United States

• Created over 40 online and direct mail fliers for promotional care campaigns using Photoshop andIllustrator
• Developed innovative workflows and strategies, coordinated with 3rd party vendor company and internalresources to write content, and design page elements.
• Created, deployed and manage day-to-day Marketing Automation email and digital marketingcampaigns of varying complexity using Eloqua including simple one-off emails (using simple emailcampaign function), blog post.
• Nurtured clients current E-mail list while marketing team added new contacts via Eloqua
• Created DRM campaign automation frameworks in Eloqua that reacted differently based on contactbehavior, time constraints,title and more.
• Created Facebook ad test and learn strategy and ensured online branding & awareness guidelines were adhered to

Waukesha, Wisconsin, United States

• Collaborated with IOS Development Team and Graphic Design vendors to create ongoing marketingstory around Apps release
• Used Salesforce Journey Builder to create ongoing DRM and Demand Generation E-mail campaign fornewsletters and update major app updates
• Created detailed SWOT analysis prior to apps completion, detailing market share, arising issues, andbest course of inbound marketing strategy
• Collaborated closely with Marketing teams and Licensee’s on the development of all related marketingactivities for the brands activated by Licensee using Microsoft Teams
• Managed a variety of digital marketing campaigns (including paid search, display, video and mobile)and develop strategies and tactics for clients based on A/B testing results
• Used Salesforce Data Studio to implement outside software integration in order to present precise ROIpresentations.

Milwaukee, Wisconsin, United States

• Consistently oversaw team development & growth while providing an excellent constituent experience andbuilding friendly and professional relationships with vendors and constituents
• Supervised a team of salesmen and created a high quality, motivated customer service environment byconsistently meeting and exceeding goals
• Created demand generation Direct Response (DRM) digital marketing campaigns to ensure clients brandimage was accurately conveyed
• Created local inbound marketing campaign initiatives that used multi-channel marketing strategies to furtherthe campaign results.
• Used Salesforce Automation Studio to manage and track data movement and reporting
• Analyzed call data in real time using Microsoft Teams and provided input on processes to ensure the salesteam would have access to the latest and greatest knowledge articles, best practices, and systems

London, England, United Kingdom

• Extensive knowledge on the companies community and able to proficiently convey thoughts ofclients to creative director.
• Responsible with a team of others to report issues with AI applications and suggest creative fix
• Demonstrated a high level of creativity, visual sensibility, attention to detail and adherence to brandstandards while also being able to take direction, suggestions and constructive feedback well
• Designed and produced original graphic solutions, including some messaging and copywriting, tomeet marketing objectives in support of strategic communication priorities
• Created Microsoft Excel data sheets to keep track of AI submission data from internal team
• Able to communicate with customers to find solutions to any possible technical errors theapplication may be having

• Performed social media moderation and digital marketing strategy activities for company.
• Created direct mail designs in Adobe Photoshop and Adobe Illustrator
• Created blogs about clients niche based on research, experience, and relevant news.
• Executed inbound social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Successfully implemented direct response marketing initiatives by designing offers and deals that enticed customers
• Generated, edited, published, and shared daily content (original text, images, video,) that built meaningfulconnections and encouraged community members to take action.

London, England, United Kingdom

• Displayed an immense amount of courtesy when dealing with community. Showed stronginterpersonal skills regardless of the issues circumstances.
• Analyzed data for root cause analysis and collaborated with management on developing solutionsrelated to categories showing year-to-date, and year-to-year high percentages of overall troubleticket volume.
• Monitored ticket volume and ticket data to pick-up on potential system outages or severe systemdowntime on key IT infrastructure assets.
• Ensured that customers received updates on service issues through a variety of means.
• Coordinated the creation and delivery of appropriate messaging regarding system outages in atimely manner in collaboration with management.
• Trouble shot issues regarding connectivity, computer lag and various issues in which systemsettings had to be changed to further use the application.

Computer Science And Game Development

Marketing/Marketing Management, General