Maintain awareness of current research, the marketplace, the competitiveenvironment, the client’s industry and the client’s position in order to recommendstrategies/projects to the Senior Management.• Build strong working relationships with clients based on the Agency as a strategicresource and business partner• Effectively represent the Agency product to the client and educate them as to itsapplicability to their business (advertising, pr, media, creative, interactive, etc.)• Prepare project estimates and facilitate client authorization.• Complete production orders as needed and distribute to creative teams.• Complete media authorizations as needed and distribute to media.• Establish internal project deadlines and coordinate with creative teams to ensurethat projects are of highest quality and completed on time.• Provide production assistance including prop, talent, photo/film acquisition, releaseforms, and usage paperwork as required.• Complete jobs profitably as measured by the actual job billing versus project estimate.• Prepare billing and budget reports.• Keep Top Management apprised on status on all projects. Conduct internal team meetings to allign jobs in pipeline and the ones delivered for assesment.• Motivate Account Executives to harmonize work environment, increase dedication level, apprais their performance and add value in profeciency. • Assist Top Management in all aspects of account planning, development, and production asrequested.- Launched Fatburger in Karachi Pakistan on the creative front in terms of advertising concepts, designs and strategy.- Worked on Nestle Pure Life- Launched Nescafe Cold Coffee Campaign. Working on various Nescafe Product range from Nescafe Classic, Gold, 3 in 1, Alegria.- Servicing group of accounts from FMCG to textile industries. Nestle, Fatburger, Haleeb Foods, HKB, Fivestar Textiles International, So Kamal Textiles- Key player for pitch to Warid Telecom.

- Financial Management- Business Development- idea Generation Unit- Business expansion planning- Effective resource utilization- Cost cutting measure & wastage control strategy formation- On ground execution planning

- Relationship Building with both existing and prospect clients.- Approaching prospect clients for business expansion.- Handling escalated issues of existing clients.- Ensuring Quality deliverable and clients satisfaction.

 Providing marketing support services and maintaining direct professional relationship with clients. Handling diversified cliental portfolios; Nestle’ Pakistan, Makro Habib Pakistan, Askari Investment Management Developing POP/POS, OCD, Category, Channel & trade marketing solutions with Research & Development Unit. Creating a temptation, interactivity in desktop / counter top solutions through uniqueness and creativity.Ideas for NPL PET and ready to drink beverage category Re-discovering ceiling graphics exploring an interactive model with diverse usage in almost all categories. Introducing a utility based products in trade; for strengthening bonds with retailer to increase direct sales. Developing prototypes & complete activity plan for brand activation, re-launch etc. Setting out channel campaigns on national level and Working on Business Development Projects and maturing prospect clients. Ensuring project deliverables and meeting execution timelines. Keeping a complete business track and correspondence records for analytical solutions.

 To ensure the project is executed proficiently and is completed within the deadline. Coordinating with operation, technical and skilled staff. Maintaining books of accounts, budgets and analytical records to keep a keen track of financial and monetaryactivities. Calculate and analyze requirement of raw material, stock levels and requirements. Planning, budgeting and controlling operational activities.

 To identify current & prospective staffing requirements, evaluate candidates to organize & administer staffconsultation and grievance procedures and to provide employee assistance, counseling and recognitionprograms. Payroll preparation, verification and disbursement of salaries and perks to employees. (COM-BEN) Calculation of benefits and perks. Designed performance incentive schemes and payout plan. Uplift quality standards through formulation of strategies, incorporating best practices and by implementingadequate Resource Management & Allocation methods. Gauging and ensuring employee satisfaction. Event management and planning for enrichment of work environment & ambiance to boost motivati

 Respond to customer requests, answers questions, and handle customer problems in a direct manner, treating the customer with dignity and a positive attitude. Deliver outstanding customer services. Impart information, handle complaints and provide first call resolution. Handling escalation & high priority issues for immediate remedy and solutions.