James Burney Email & Phone Number

Richmond, Va, Us

San Francisco, Ca, Us

Participated in Cohort 5 of the Climatebase Fellowship, the climate career accelerator.

Alexandria, Virginia, Us

- Product owner for Fool.com development team working closely with key stakeholders to understand their needs, wrote and groomed stories with technical lead and prioritized as necessary.- Collaborated closely with CEO and Head of Product to test and implement Apple's DRI methodology while leading the development of a new free product initiative.- Served as technical liaison between Product Operations and the Product Development teams.- Created product tours using Chameleon.io which helped introduce and familiarize members with our various product sites.

Alexandria, Virginia, Us

- Built reporting to track how search engines crawled the site and helped diagnose and prioritize issues.- Created a news sitemap, which increased the frequency at which our recently-published articles were crawled.

Tysons Corner, Va, Us

- Led the global SEO strategy for Cvent's web properties.- Supported marketing/content/web teams to ensure SEO best practices were followed.

San Francisco, California, Us

- Workedwith front-end/back-end engineers and designers to implement projects focused on improving organic search traffic and overall user-experience.- Led the creation of a site-wide SEO subfooter to help improve internal linking.- Launched a "nearby listings" module, which decreased bounce rate and improved engagement metrics.- Consolidated our map and list pages into one URL to consolidate link equity and provide a seamless browsing experience.- Restructured XML sitemaps to help with analysis and troubleshooting.- Collaborated with PR to brainstorm content ideas and create blog posts on-site to complement press releases.- Improved SEO reporting by working with analysts to build out robust dashboards.- Influenced the team to think about user-engagement when creating product features or evaluating A/B tests.- Diagnosed on-site issues and bugs as they relate to or impact SEO.

Columbia, Md, Us

Promoted from SEO Account Manager - April 2015- Oversaw the overall SEO strategy for multiple client accounts across a range of verticals.- Successfully coached SEO Specialists to be able to handle the day-to-day management of client accounts allowing for more strategic and proactive thinking by the Account Manager.- Oversaw a technical SEO project, which increased click-through rates for a client's top products from 1% to over 10%.- Consistently suggest and test new ideas for improving existing processes and systems, which have resulted in increased efficiencies and growth across the department.- Manage SEO projects across multiple departments (technical audits, content strategies, outreach efforts) from start to finish.- Created a resource for monitoring and managing the development and growth of SEO specialists.- Trusted by upper management to take on the demanding, difficult, and atypical clients, which requires expertise in all aspects of SEO and an ability to think outside of the box.- Viewed by coworkers as a leader within the department and a sounding board for new ideas or difficult client issues.

Columbia, Md, Us

Promoted from SEO Specialist - November 2012.- Increased efficiency of a client's daily reports by condensing the amount of data entry needed.- Led client calls and answered client questions when Account Manager was out of the office.- Primary specialist for a nationwide retailer, the department’s largest client at the time.- Audited clients’ sites and provided recommendations on technical SEO best practices.- Improved client reporting to account for lost data resulting in more accurate reporting.- Wrote and optimized on-page content for clients’ sites.- Analyzed clients’ analytics platforms to troubleshoot issues and identify opportunities.

Columbia, Md, Us

- Directly managed over $750,000 dollars of annual advertising spend for retail and finance clients.- Analyzed traffic and revenue data to properly adjust bids on a daily basis in order to achieve clients' efficiency goals.- Wrote copy for the advertisements that grabbed readers' attention and clearly communicated the product.- Communicated with clients regularly on performance and strategy through weekly calls, daily emails, and semi-annual presentations.