- Budget and P&L Owner- Brand, Creatives, Content, Communication- Performance & Growth Marketing- Public Relation, Employer Branding - Partnerships & Alliances- Customer & Merchant Success- New Revenue Channels- Building The "Best Ever Marketing & Growth Team"

- Brand, Creatives, Content, Communication- Performance & Growth Marketing- Public Relation, Employer Branding - Partnerships & Alliances

- Brand & Growth Strategy- ATL, BTL & TTL- PR & Internal Communication- 360 Degree Marketing- Growth At Scale

- Brand Strategy- ATL, BTL & TTL- PR & Internal Communication

Head of Marketing Communications :- Responsible for Brand Communication (ATL and BTL) for Tata Tele Services in Karnataka Circle - Brand management and communication development for the circle – Advertising, Campaigns, Events, Promotions, Media and PR - Annual Brand Plan – Developing a core construct and give strategic road map to brand - Handling all ATL and BTL campaigns for key TG - customers, trade and internal employees- Digital and Social Media advertising - Consumer Insights – NPS, Brand Track. Also conduct Qualitative and Quantitative researches to get consumer insights- Events and Promotions for all target segments - Customer/Trade/Internal - Managing Public Relations – Press, Electronic and Digital - Media Assets Management – TV, Movie, Radio, Print , Digital, OOH- A&P Budget Management - Brand Tie Ups & Sponsorships Management- Strategizing segmented promotions

Promoted as Assistant Manager – Brand Communications from 05.05.2014 - In charge of BTL for TN (Chennai & ROTN).- Creating communication collaterals(print medium) for all verticals of business(Consumer, Trade, Corporate): Involves close interactions with product teams & agencies on products & communications to take them to the market. Bring in innovations in consumer & trade communication thus differentiating brand from competition.- Handles all events which include Employee R&R, Trade Engagements, Zonal R&R and other Internal & external events. - Ensure AVI(Availability & Visibility Index)& TSAT(Trade Satisfaction) keeps clocking above competition.- Responsible for branding & launching of all Brand Stores(Vodafone Stores):this includes delivering end to end brand collaterals & the launch activity which marks another landmark in the city.- Tracking the effectiveness of different campaigns (site-wise) and sharing the insights with product/marketing.- Work closely with different Event, Design & Outdoor agencies to ensure the work gets done in stipulated time periods.- Closely interact with media & PR agencies to ensure all activities gets expected coverage. Accomplishments– TN- Launched 14 global stores with 360 degree communication successfully meeting all promised SLA’s.- Changes made in Tariff Reckoner(Bible of products) design helped it win acclamation for the best design in two quarters.- Tied up with Radio Mirchi in their flagship Campus event "Mirchi Kaloori stars" and took brand to 100 campuses.- Executed four high profile events grossing over 2.5 crore budget.- Introduced new vendors into the system which includes one design agency, one event agency& two print vendors.- Vodafone have been judged national No.1 in AVI for 5 consecutive months from August, which has come as a result of relentless execution of all visibility materials in the market.

Marketing Communications Lead – Bangalore 07.11.2012 – 04.05.2014 •In charge of ATL & BTL activities for Bangalore.•Working closely with different operational teams on understanding and analyzing the customer usage pattern and suggesting new products to circle marketing team.•Responsible of planning, budgeting and executing marketing strategies for Bangalore city.•Handled a budget of 8 crore in the business year 2012-2013.•Vendor management and handling vendors in different fields to ensure efficient implementation and successful co-ordination on launches and events.•Analyzing performance patterns of particular products and provide necessary guidance to the management on the budget to be spent on stabilizing the product.•Responsible for all marketing activities for zone including all branding and promotional requisites of the 31 Vodafone stores, 163 mini stores and 23869 retail outlets across the zone.•Responsible for strategizing, building campaigns and activities for different product launches to ensure reach to the clientele.•End to End management of product launches, sponsorships, marketing campaigns, and other delight programs.•Analyzing trends from sales inputs and suggesting patterns to management on upcoming campaigns.•Handling radio property with FM 94.3 known as “Vodafone Mornings”.Accomplishments•MNP Product launch.•3G launch in different parts of the zone.•Roaming product launch.•Handled IPL sponsorship at Bangalore.•Waste management at Parappanna Agrahara central jail.•Traffic safety awareness in Bangalore city by sponsoring seminars across.•Have taken ownership of seven schools in the up country villages and renovated them thus building local connect.•Initiated and taken approval on budget for the “wake the lake” project wherein we will be developing a lake into a park and this will be permanent branding space for the company.•Adopted Bannerghatta national park & branded it.

•Handled 6 major weekly, quarterly and annual funds in Irish process.•Preparation of financial statements for various investment funds which involves preparation of Extended Trial balance from system reports for Balance Sheet, Profit and loss account, Statement of Partners’ Capital and Cash flow statement. •Preparation of schedule of investments to be included in the annual report. This involves downloading description information of securities from Bloomberg for Country classification, nature of investment, maturity dates etc.•Preparation of word draft annual report for auditors’ review along with notes to accounts including Financial Reporting Standard compliance notes. •Coordinating with different teams to fix up fund requisites.•Interacting with foreign counterparts to meet uniqueness.•Dividing work among team to meet S.L.A’s.