Jidabha Ainsworth Email & Phone Number

Bangkok, Th

Bangkok

Bangkok

Duties and Responsibilities:• Responsible for the overall performance through both existing and emerging sales channels: Hotel website and third-party websites (OTAs)• Responsible for on-going internet searches to identify websites and travel booking sites promoting the hotels and ensure that positioning on any internet site meets brand standards for copy, pictures, etc.• Identification and evaluation of new marketing opportunities to achieve an increase in direct internet traffic and online production.• Monitor the company’s performance against plan for electronic distribution and implement strategies and tactics as necessary to ensure attainment of declared goals • Active involvement in annual electronic distribution strategy planning for inclusion in the company’s annual sales and marketing plan• Assist and Coordinate with on-going e-mail marketing program to targeted audiences• Analyzing sales data from third-party sites to identify trends and opportunities for maximizing profitability; measure effective if online initiative• Implement company Social Media Strategy for selected social networks• Monitor hotel presence on social media sites, and review and coordinate with concerned department to get respond to all user reviews (positive and negative) through appropriate channels.• Constantly update job knowledge by participating appropriate conferences, workshops or industry events with the purpose of developing relationship with industry players and raising the company profile in online community.• Train and inform hotel teams of online opportunities / strategies and contribute toward developing an innovative 'Internet culture' within the hotel

Assists in developing, managing and implementing distribution and e-commerce strategies for the company to maximize online initiatives and to increase online (Brand Website and Internet) revenue.Responsibilities included 1. Participates in the development and implementation of the company strategies that focus on• Increasing acquisition, retention and the strength of the company brand’s relationships with individual consumers via brand website• Driving online revenue and exposure for the company brands• Measuring results of our efforts and adjust strategies as appropriate to achieve stated goals and objectives2. Manages and executes both paid and natural search engine marketing tactics for the company across all external Web sites to ensure positive ROI for their hotels.3. Researches and identifies new potential partnerships to continually enhance the value proposition of our externally-facing online channels. Measures effectiveness of campaigns and makes ongoing creative or placement adjustments to maximize revenue4. Establish standards for content at the hotel level and communicate them to the appropriate stakeholders on property; monitor activity to ensure compliance5. Leads the measurement and reporting analysis for online campaign in order to maximize revenue to the company Brands.6. Provides expertise to the Loyalty Marketing team for online acquisition of members and user experience7. Provide assistance to the Social Media & Community team with the management of brand and property related activities on Facebook, Twitter, YouTube, Flickr and other specific social media channels8. Conduct quarterly updates for member hotels within group to increase their understanding of the company’s eCommerce strategy, market research and monitor trends within the hospitality and online marketing arenas9. Responsible for compiling the annual budget for E-Commerce segment for the group

Responsibilities included :-Represented hotel to negotiate contracts with Online Travel Agents -Manage weekly and monthly supplier and internal reports.-Regularly review progress against targets to ensure the optimum benefits (revenue/ profitability and conversion) through contracting activities.-Manage all supplier data in distribution systems.-Ensure pricing and inventory competitiveness-Coordinating development of a new web-site for the hotel- Interpret and present market information and data for decision support to VP of marketing and other internal clients

•Customer Service Supervisor with three years of increasing responsibilities in Global service, support & management in fast paced, 7x24 hour, multi client, international environment•Team Lead with demonstrated strong interpersonal & leadership skills dealing with direct reports, peers, management and other service delivery teams in a dynamic Customer Service setting•Assist customers with inquiries about their reservations by telephone, e-mail, and online chat. Provide assistance to Reservations Department by sourcing alternative accommodation when a customer’s first choice is unavailable. Coordinate with hotels. Up sell hotels and increase conversions for booking requests. Coordinate and follow up with Credit and Reservations Department on a daily basis.